Three stories as told by the products: TV Campaign Vol. 2

Mariya Alipieva

9.11.2020

Translation: Veronica Bielawski

Our TV campaign is advancing to the next round. In our new digitec commercials, you’ll see three different stories from the perspective of the products. And once again, your product reviews were the template for the scripts.

We’re continuing to play with the POV angle. Through the eyes of the products, you can gain unexpected insights into the lives and surroundings of our customer base. Starting today, you’ll learn all about why a mobile phone landing in the toilet bowl is no obstacle to continuing a call, how seductive Hue Lights can be, and what a thermal conductor has to do with drugs.

The campaign will be broadcast on television in both German and French-speaking Switzerland until 6 December. We look forward to your feedback!

Mariya Alipieva

Senior Brand Communications Manager

Mariya.Alipieva@digitecgalaxus.ch

M stands for maximum merriness and motivation.

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