The new digitec ad campaign is live

Mariya Alipieva

31.8.2020

Translation: Patrik Stainbrook

Our new TV ads will show you reality from a different point of view. View various scenes from everyday life from a product's perspective. Such as an arguing couple or exhausted guests after a night of heavy partying.

Our community campaign has entered a new phase. The keyword is POV (Point of View). This POV perspective gives us the opportunity to show customer opinions and reviews in a new way. We'll show you how our customers interact with their products in everyday situations.

This point of views shows us glimpses of our customers during private moments and the more or less close examination of a device. Each product has a unique perspective and tells a new story.

In this first wave, we'll show you why car arguments about navigation are a thing of the past, how a robotic vacuum cleaner makes your life easier and how music enthusiasts can equip their boot to the max. The products don't always prove to be silent observers: they react in their own language depending on the situation.

It's best if you see for yourself.

Mariya Alipieva

Senior Brand Communications Manager

Mariya.Alipieva@digitecgalaxus.ch

M stands for maximum merriness and motivation.

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