Product test
Huawei B525 – how hard can it be to install a router?
by Livia Gamper
1 of 346277 honest opinions
28.10.2019
Translation: Eva Francis
The digitec Community has spoken. Funny, honest and at times touching customer opinions are shared on our platform every day. We are grateful for this and would like to share some highlights with you.
As of today, the new TV spots are seen on TV screens across Switzerland. Just as the posters, our TV spots show genuine product ratings. For the first time, however, we didn't call actors into action, but the gadgets themselves.
Together with stop motion artist Bruno Conti, we made the products that were reviewed come alive. They react to the Community's comments in an unusual way, turning into actors without losing their machine-made charm.
Check out our new TV spots
View all German spots:
Go to all French spots:
Poster campaign
Once again, we delved into the Community world and came across quite a few remarkable comments. 25 German and French Community contributions were chosen for our new campaign.
Until mid-November, our new campaign will make an appearance on over 6,500 billboards in German-speaking and French-speaking Switzerland. The same comments will also pop up as online banners, cardboard displays, electronic boards and panels.
Inspired by the Community, our editors took a closer look at some contributions and published their very own take on some products – the articles will appear on this page one by one.
Mariya Alipieva
Senior Brand Communications Manager
Mariya.Alipieva@digitecgalaxus.chM stands for maximum merriness and motivation.
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