
Background information
Built-in obsolescence: is there truth behind the tales?
by David Lee
Once again, we’ve set out to browse through your reviews and discussions. With 319,318 honest opinions, our community campaign is entering the next round.
The product reviews our Community members post are candid, valuable – and sometimes we can’t stop ourselves from smiling at your comments. We’ve picked out a few and are giving them a cross-media stage in our current campaign.
From today on, you’ll come across our billboards in French-speaking and German-speaking Switzerland and from 24 June on, you might see the spots on TV.
Check out our new billboards in German and French.
Honest opinions are also the daily business of our editors: inspired by this campaign, they’ve taken a closer look at some contributions and are publishing their very own take on some products.
Drop by again if you’d like to read Kevin Hofer’s contribution about why we’re magically attracted to light. You've always wanted to know what obsolescence is all about? David Lee will shed light upon the matter. Their stories appear on digitec from 14 June on. We’ll add them to this article one by one.
The new edition of our Community spots is on television until 14 July. They're available in German and French.
Here are all our German spots:
And here's the French version:
We’re already looking forward to the next campaign and your unvarnished opinions.
M stands for maximum merriness and motivation.