• Promotion

    Up to CHF 100 off selected DX system cameras from Nikon. Ends 11.4.23

  • Promotion

    Up to 500 Swiss francs off selected Canon cameras and lenses. Ends 9.4.23

  • Background information

    Quando una foto è reale?

    by Samuel Buchmann


We have the right camera for every photographer, from beginner to advanced. With the latest technology and a wide range of features, you can take stunning photos and videos to capture every moment. Find the latest and most popular models from Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and more.

System cameras VS DSLR cameras

System cameras are usually smaller and lighter than DSLR cameras, have an electronic viewfinder and usually have a faster autofocus and a higher continuous shooting rate. DSLR cameras offer higher image quality than system cameras, especially in low light. They also have larger image sensors, which give them better depth of field and noise reduction, and an optical viewfinder. Both types of camera are used in professional and amateur photography.

Of course, you can also take cool photos with other types of cameras, such as instant cameras from Polaroid and Fujifilm, bridge cameras from Panasonic and Sony, underwater cameras like the Olympus Tough models, and compact cameras. The small, powerful compact cameras are a suitable companion for your holidays.