Best selling Cameras from Sony

1. Sony Alpha 6700 Kit

The A6700 from Sony, the next generation for creativity on the move. Capturing the perfect shot has never been easier with outstanding image quality thanks to the 26MP back-illuminated sensor and AI-assisted autofocus for precise subject detection and tracking. Whether you're a nature or travel enthusiast, the Sony A6700 combines a lightweight, compact and robust design with intuitive operation so you can focus on your creative vision, and if you can't decide between photo and video, the A6700 also offers the video capabilities of professional cameras so you can get true 4K footage in even the most demanding situations. With this camera and the wide range of original Sony lenses and seamless connectivity options, you can let your creativity run wild. Hardbundle camera with SELP16502 (brand II) lens. more

Cameras

CHF1095.–

Sony Alpha 6700 Kit

16 - 50 mm, 26 Mpx, APS-C / DX

151

2. Sony Alpha 7R VI

The Alpha 7R VI is the ultimate tool for creators who expect outstanding resolution and advanced performance, thanks to the newly developed 66.8 MP back-illuminated multi-layer Exmor RS sensor and the BIONZ XR2 processor with built-in AI. It offers outstanding detail with up to 30 fps blackout-free shooting and 8K 30p video recording, combining high resolution and fast shooting in one system. Every decisive moment is captured thanks to pre-capture and real-time detection autofocus (AF+). The dynamic range of up to 16 stops ensures precise results. More creative flexibility thanks to improved stabilisation of up to 8.5 stops and advanced RAW workflows. Developed to meet the highest demands, the camera features a high-resolution electronic viewfinder, dual USB-C ports and professional interfaces. The Alpha 7R VI is ideal for professional and advanced creators and offers uncompromising image quality in every shooting situation. more

Cameras

New

CHF4399.–

Sony Alpha 7R VI

66.80 Mpx, Full frame

3

3. Sony Cyber-shot DSC RX100 VII

The DSC-RX100 Mark VII features the ZEISS Vario-Sonnar T* 24-200mm zoom lens with an aperture range of F2.8 to F4.5 and strong magnification. This pocket-sized camera impresses with its state-of-the-art image processor, a continuous shooting mode of up to 90 frames per second, real-time tracking, and autofocus with real-time eye detection for both humans and animals, even for video recording. The RX100 VII is equally flexible and versatile for photography enthusiasts and professionals, suitable for all shooting scenarios. more

Cameras

In our showroom

CHF999.–

Sony Cyber-shot DSC RX100 VII

24 - 200 mm, 20.10 Mpx, 1"

230

4. Sony Alpha 7 V

The Sony Alpha 7 V combines professional-level speed and performance in a compact full-frame body that's up to any creative challenge.

With AI-assisted autofocus, detailed 33 MP and 4K 120p video, it delivers outstanding results for hybrid creators who value both precision and creative freedom. From fast-moving subjects to authentic portraits and cinematic scenes, the Alpha 7 V ensures that visions are realised exactly as desired. An experience that defines standards and gives all creators the freedom to unleash their full potential - time for standards.

Shoot at up to 30 fps with blackout-free continuous shooting and a pre-capture function that captures moments before the shutter button is pressed. The Alpha 7 V lets you track fast-moving subjects without losing sight of them - ideal for bird, wildlife and sports photography to capture every decisive moment with absolute clarity.

The Alpha 7 V with the BIONZ XR2 processor uses advanced AI to better recognise and track people, animals, birds, insects, vehicles and more, with precise eye detection on both humans and animals. Real-time detection AF maintains focus in both stills and video, even when subjects move unexpectedly, so every image stays sharp and creative work is uninterrupted.

Stunning 4K 120p (Super 35) or 4K 60p (full frame) 10-bit 4:2:2 recording for smooth slow motion and professional colour reproduction. Thanks to S-Cinetone and LUT preview, cinematic shots can be achieved directly in the camera.

Reliability and mobility like never before: the image stabilisation integrated in the housing with up to 7.5 stops offers security without blurring, even with hand-held shots and in low light conditions. The redesigned grip and the adjustable 4-axis LC display allow you to work flexibly and comfortably from any angle - so that your full attention is focussed on the moment. more

Cameras

CHF2599.–

Sony Alpha 7 V

33 Mpx, Full frame

30

5. Sony Alpha 6700

Freeze fast motion, even in low light, with the 26MP Exmor R sensor and BionZ XR processor. Get lifelike, authentic images or add your own unique style to your shots with customizable presets. With 11fps continuous shooting capacity and a wide choice of Sony APS-C lenses, you'll never miss the perfect moment again.

Experience easy focusing on your subject with AI-assisted autofocus. The dedicated AI processing unit ensures fast and accurate tracking. It analyzes the subject's pose and can seamlessly switch between subjects. You can also switch to full-time DMF and explore the world of focus bracketing for high-resolution photography.

Sony's α 6700 incorporates some of the best functions of Cinema Line cameras, offering 4K shooting with downsampling of 6K quality at up to 30p (10-bit 4:2:2), as well as 4K in slow motion at up to 120p. With Active Stabilization, S-Cinetone/S-Log3 profile and AI-assisted auto cropping, this is the perfect working tool for cinematic shooting on the go. Active mode stabilization provides stability in any situation, plus pro features like Breathing Compensation, LUT preview and a quick function menu for videos.

Compact and lightweight, the α 6700 is ready for any adventure. Discover the tilting touchscreen, bright electronic viewfinder and additional front dial for intuitive shooting. The rugged, dust- and splash-proof magnesium alloy construction works great in any environment.

Let your creativity run wild with the α 6700. Experience stunning image quality and outstanding bokeh thanks to the wide choice of lenses. Easily connect to your smartphone via the Creators' App for stable image transmission. For online meetings and streaming, you can convert the camera into a high-quality 4K webcam. Use Sony's Creators' Cloud platform for team production. more

Cameras

CHF1079.–

Sony Alpha 6700

26 Mpx, APS-C / DX

151

6. Sony Alpha 7 IV

With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast release functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to realise their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording. more

Cameras

CHF1679.–

Sony Alpha 7 IV

33 Mpx, Full frame

245

7. Sony Alpha ZV-E10 II Kit

The Alpha ZV-E10 II Kit is a mirrorless APS-C system camera equipped with a 16-50 mm f/3.5-5.6 Power Zoom kit lens. This camera offers advanced video features and user-friendly handling in a compact body. With the ability to record 4K videos at up to 60 frames per second and the option to film in 4:2:2 10-bit, the ZV-E10 II is perfect for creative vlogs and professional recordings. The 26-megapixel sensor delivers impressive image quality, while the built-in directional microphone ensures clear sound without noise. The camera supports Sony's renowned autofocus system, which allows for precise subject tracking, and offers numerous vlog features that make creating high-quality content easier.

Highlights:
- Back-illuminated Exmor R CMOS sensor in APS-C format
- Support from Sony's renowned autofocus system
- Built-in directional microphone for clear sound. more

Cameras

CHF799.–

Sony Alpha ZV-E10 II Kit

16 - 50 mm, 26 Mpx, APS-C / DX

21

8. Sony Alpha ZV-E10 Kit

Cameras

In our showroom

CHF599.–

Sony Alpha ZV-E10 Kit

16 - 50 mm, 24 Mpx, APS-C / DX

155

9. Sony Alpha 6400 Kit

Never miss a moment again: the camera's lightning-fast autofocus immediately recognises the position of the subject and tracks it reliably. Perfect for action shots where every second counts. High density of focus points: With 425 autofocus points covering 84 per cent of the image area, capturing subjects is child's play. This ensures fast and precise focussing, no matter how fast the subject is moving. Continuous tracking: During video recording, the AF points continuously focus on the subject, enabling precise tracking. Hybrid autofocus combines the benefits of phase detection and contrast detection to ensure perfect focus every time.

Lens functions:
- Zoom range: 18 mm wide-angle to 135 mm telephoto
- High resolution: Aspherical elements and ED glass elements ensure sharp images from the centre to the edge
- Image stabilisation: Optical image stabilisation reduces camera shake for clear shots
- Ideal for close-ups with beautiful bokeh
- Autofocus: Precise linear motor. more

Cameras

CHF848.–

Sony Alpha 6400 Kit

18 - 135 mm, 24.20 Mpx, APS-C / DX

240

10. Sony Alpha 7CII

Experience the freedom of compact mobility combined with the outstanding full-frame quality of the Alpha 7CII - a camera that ignites your creativity. Capture impressive details with 33.0 MP for photos as well as 4K videos, supported by a dynamic range of 15 stops. Discover lifelike colors and brilliant image quality thanks to the BIONZ XR processor and advanced image processing algorithms. The 7-step IBIS ensures shake-free shots, while cinematic 4K films are stabilized in Active mode. The AI-powered autofocus keeps the focus precise on the subject, even in motion. With its intuitive touchscreen, ergonomic design, and dust and moisture resistance, the Alpha 7CII offers a seamless shooting experience for hybrid-working creatives who refuse to compromise on quality, even on the go. more

Cameras

CHF1599.–

Sony Alpha 7CII

33 Mpx, Full frame

105