Question about Sony Alpha 7R III

I find that sad... Last month you had the top price of 2599.- for the A7r III. For black Friday there was a 15% discount on everything from Sony. With the A7r III, the price was suddenly 15% higher and with the code, the normal price of 2599.- was back. The problem is that you destroy trust in yourselves with such promotions. Buying such expensive products online is always a business that requires a lot of trust. That was really a black Friday for me... a black day.