
Behind the scenes
Snag our stickers, get our GIFs
by Julian Stauffer
The digitec GIFs come to life as stickers. From today, stickers are waiting to be torn down from various poster sites in Swiss cities. In this way, we are encouraging commuters in Zurich, Lucerne, Basel and Bern to express their opinions offline as well.
Seven months ago, we launched the digitec GIFS to accompany the Community campaign. Here, too, we were inspired by your comments and product ratings. Over 250 sayings were created as GIFs. Users can use them to comment on any content on social media. This is now also possible offline. We have printed the GIFs on sticker sheets so that you can attach them to all kinds of surfaces. To give everyone the chance to grab one of the popular stickers, we are starting to display our sticker posters from today. Speaking of stickers on posters: This has never happened before in Switzerland.
It's clear by now that we like to use your comments to promote our shop and our Community. Now we are giving you the opportunity to use the comments for your own purposes. At five poster sites in four Swiss cities, you will find F200 posters with 200 stickers each for you to pick up. In addition to the posters, hanging boxes with A5 sticker sheets will also be displayed in Zurich and Lucerne. So if you're travelling by tram: go for it.
I'm a communicator and songwriter with a passion for good food, lovely people, adventure and activities involving mountains and water.