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Due to different suppliers and delivery conditions, there may be price differences compared to other suppliers. We always try to offer a fair market price, but this is not possible for all products.
This is an incorrect description on the part of Digitec.
Check with ASUS, you will find the correct data there:
https://rog.asus.com/de/graphics-cards/graphics-cards/rog-strix/rog-strix-rtx4080-o16g-gaming-model/spec/
Among other things, because nVidia wants to see the 30x0 series sold out first.
That is certainly not the only reason, but at least one.
They are more expensive to produce than before, but we're talking about $20 per IC, not $800+.
However, the comparison with a US dollar price is not entirely correct as these prices do not include taxes.
You do not have to buy from Digitec. Order the card at the US price and see how much it will cost you in the end.
Why does a graphics card have to cost the same all over the world? Why is this not the case with other products?
https://de.statista.com/statistik/daten/studie/199335/umfrage/big-mac-index-weltweiter-preis-fuer-einen-big-mac/
https://www.toppreise.ch/preisvergleich/Grafikkarten/ASUS-ROG-STRIX-RTX4080-O16G-GAMING-OC-GeForce-RTX-90YV0IC0-M0NA00-p704878
https://geizhals.de/asus-rog-strix-geforce-rtx-4080-oc-a2816394.html