The audio cable with 3.5mm jack to USB type C only works with the Sonos Era 100 in combination with the Sonos input adapter, which is required separately. The Era 100 does not have a direct 3.5mm input, but a USB-C port into which the Sonos input adapter is plugged. The 3.5mm jack cable is then connected to this adapter.
This means that the cable can be used when connected to the Sonos input adapter to connect an external audio source to the Era 100. Without this adapter, the cable is not directly compatible.