Best selling Lenses from Sony

1. Sony E 70-350mm f/4.5-6.3 G OSS

G lens with 5x super telephoto zoom. Image sensor standard: APS-C. Dust and splash protection for use in all weather conditions. High image quality over the entire focal length range. Customisable focus hold button. 5x super telephoto zoom and still compact. more

Lenses

CHF614.–

Sony E 70-350mm f/4.5-6.3 G OSS

Sony E, APS-C / DX

141

2. Sony FE 24-70 mm f/2.8 GM II

The SEL2470GM2 full-frame lens is a G Master standard zoom lens with a constant F2.8 aperture, offering optimized image quality and excellent usability specifically for full-frame photos and videos. The modern optical design includes two ED (Extra Low Dispersion), two Super ED, two XA (Extreme Aspherical), and three aspherical elements, ensuring outstanding resolution.

A beautiful bokeh effect is achieved thanks to a circular aperture with 11 blades. Four complex XD (Extreme Dynamic) linear motors enable faster and more precise focusing when capturing videos and photos.

The SEL2470GM2, a video-compatible E-Mount lens, provides smooth, fast, and continuous autofocus performance during video recording, minimizing focus breathing, focus shift, and axis shift while zooming for better image quality. more

Lenses

In our showroom

CHF2179.– minus CHF 200.– with voucher code

Sony FE 24-70 mm f/2.8 GM II

Sony E, full size

61

3. Sony FE 24-50mm f/2.8 G

Discover the perfect standard zoom to unleash your creativity every day. This compact and lightweight F2.8 full-frame zoom lens offers a versatile zoom, G Lens resolution and style. It's your ideal companion for everyday content creation in photo and video. The compact design of the SEL2450G does not compromise on optical quality. With four aspherical elements, two ED elements and 11 aperture blades, it delivers razor-sharp images with minimal aberrations and smooth bokeh. Experience creative freedom thanks to its compact size and outstanding optics. Your subjects will always stay in focus while you take photos or record video content. The autofocus motor can also keep up with high frame rates such as 4K120p and 30 fps in continuous shooting. Get the most out of your Sony α camera with the SEL2450G.

With a maximum magnification of 0.3x and a minimum focus distance of 0.19m, the SEL2450G offers powerful close-up performance, allowing you to get closer to your subject. This makes it perfect for close-ups of products or flora and fauna and adds variety to your daily content. The F2.8 aperture, quiet autofocus and minimal focus breathing make the SEL2450G the perfect lens for filmmakers. It is compatible with Sony's Breathing Compensation and active stabilisation and enables cinematic shots with lightweight equipment. The focus, zoom and aperture rings provide immediate and intuitive creative control. The configurable buttons and linear response MF ensure instant, intuitive manual focus. The dust and moisture resistant design ensures high reliability in all conditions. more

Lenses

Cash‐back

CHF826.– CHF 100.– Cashback

Sony FE 24-50mm f/2.8 G

Sony E, full size

20

4. Sony FE 50mm f/1.8

Weighing less than 186g, the new lightweight fixed focal length FE 50mm f/1.8 (SEL50F18F) delivers an excellent blend of high performance and compactness, making it the ideal choice for amateur photographers and videographers who want the benefits of a wide aperture lens. The lens features a new optical design with an aspherical element that compensates for all types of aberration and delivers beautiful, clear images. In addition, the round aperture with a maximum aperture of f/1.8 creates beautiful bokeh effects that emphasise the subject against the blurred background. The robust metal housing ensures a longer service life for the new fixed focal length. more

Lenses

CHF149.–

Sony FE 50mm f/1.8

Sony E, full size

355

5. Sony FE 200-600mm f/5.6-6.3 G OSS

Increased range thanks to integrated stabilisation. Versatile telephoto zoom range from 200mm telephoto to 600mm super telephoto. Compatible with Sony 1.4x and 2.0x teleconverters, extending the range to a maximum of 840mm at f/9 or 1200mm at f/13 with excellent image quality and AF performance. Built-in optical stabilisation with three different mode settings enables sharp and focused images at extended super telephoto focal lengths.

Five ED (Extra-Low Dispersion) glass elements and one aspherical element, arranged in a new optical design, minimise chromatic aberration. 11 aperture blades and a circular aperture ensure beautiful bokeh. The Nano AR coating from Sony reduces unwanted reflections, ghosting and light effects. Fast, precise and quiet autofocus. Equipped with the DDSSM (Direct Drive SSM) focusing system, the new lens has the power and precision to move the elements inside it quickly and accurately for perfect focus. The advanced focussing system enables exceptionally quiet operation and avoids unwanted noise, which can be particularly disturbing when photographing animals.

Internal zoom mechanism for reliable and stable shots in handheld mode. The overall length of the lens remains constant when zooming, ensuring an even balance and distance between the front of the lens and the desired subject. The constant length structure with internal zoom mechanism is used to ensure high resistance to dust and moisture in harsh outdoor conditions. Fast zoom operation with light zoom ring torque. Precise control and high reliability in every application. Focus ring with linear-response manual focus adjustment for precise and fast manual focussing. Dust and moisture repellent design and fluorine coating that effectively protects the front element against dirt and fingerprints. more

Lenses

Cash‐back

CHF1449.– CHF 100.– Cashback

Sony FE 200-600mm f/5.6-6.3 G OSS

Sony E, full size

173

6. Sony FE 70-200mm f/4 Macro G OSS II

Versatile 70-200 mm Tele/Macro zoom lens. With its particularly compact telephoto zoom range of 70-200 mm, even distant subjects can be captured with outstanding sharpness and high contrast. The FE 70-200 mm F4 Macro G OSS II is ideal for both videos and photos. The maximum constant aperture of F4 enhances the bokeh characteristics during zooming and video recording. This lens features a modern optical design that ensures excellent image quality across all focal lengths.

Experience exceptional sharpness and bokeh with this lens. The state-of-the-art optics deliver impressive sharpness, clarity, color, and contrast, while the extraordinarily smooth full-frame bokeh is enhanced by a 9-blade circular aperture mechanism and carefully optimized spherical aberration. The balanced mix of resolution and bokeh contributes to images with spatial depth.

The minimum focus distance is 0.26 m in wide-angle and 0.42 m in telephoto, with a maximum magnification of 0.5x, providing unparalleled handling and flexibility for photo and video shooting. Fast, precise, and quiet autofocus is achieved through four of Sony's high-performance XD linear motors, developed with a floating focus group for extreme speed. The shift efficiency has been significantly improved, making autofocus speed about 20% faster across the entire zoom range when shooting. Focusing remains active even while zooming, ensuring that no important moment is missed.

Designed for better videos, many features of this lens are tailored for demanding film shoots. When manual focus is activated, linear response is reduced to enhance control. Advanced lens technology minimizes focus breathing and avoids focus and axis shifts during zooming. more

Lenses

CHF1299.– minus CHF 100.– with voucher code

Sony FE 70-200mm f/4 Macro G OSS II

Sony E, APS-C / DX, full size

46

7. Sony FE 35mm f/1.4 GM

A lens with a large aperture for photos and videos. Equipped with an advanced optical design that includes two XA elements (extreme aspherical) and one aspherical element, it delivers incredibly high resolution all the way to the edges of the image and beautiful background defocus (Bokeh). Two XD linear motors (Extreme Dynamic) provide fast, precise, and quiet autofocus and tracking in this compact and lightweight Sony G Master lens. The internal focusing ensures a stable angle of view during focusing (focus breathing is minimized). The FE 35mm F1.4 GM is an excellent lens for video recording, offering smooth, fast, and continuous autofocus performance for filming. more

Lenses

CHF1112.– minus CHF 100.– with voucher code

Sony FE 35mm f/1.4 GM

Sony E, full size

51

8. Sony FE 16mm f/1.8 G

With an expansive and ultra-wide 16mm field of view, this lens captures stunning landscapes, architecture and gripping content for video content Creation. The bright F1.8 aperture ensures excellent performance in low light conditions.

The advanced optical design of the G Lens ensures sharpness from edge to edge, even at an aperture of F1.8. Aspherical and ED (Extra-low Dispersion) elements reduce aberrations to produce high-resolution images with natural colours.

This mobility-focussed lens is one of the lightest ultra-wide-angle fixed focal length lenses. The weather-resistant construction and fluorine coating on the front element provide long-lasting durability.

Designed for video content creators, this lens offers fast and accurate autofocus, stunning background bokeh and advanced stabilisation for clear and cinematic video footage. Capture every moment with precision and style.

Sony's camera technology for creating cinematic video content features an aperture ring for precise control, compatibility with 120fps slow motion and seamless integration.

The FE 16mm F1.8 G from Sony is an ultra-wide-angle fixed focal length lens that is perfect for landscape and travel photography as well as video content Creation. With a bright F1.8 aperture, sharpness across the entire image, weather-sealed robustness and advanced video stabilisation, this lens is ideal for professional photography and video content creation. The aperture lock switch, compatibility with 120fps slow motion and lightweight design make it a versatile companion for those who want to be creative on the move. more

Lenses

CHF703.–

Sony FE 16mm f/1.8 G

Sony E, full size

12

9. Sony E PZ 18-105mm f/4 G OSS

As the first Sony G Lens designed specifically for E-Mount cameras, the SELP18105G combines high image quality with a precise and quiet power zoom. The constant F4 aperture means you get stunning image quality even in low light. Are you filming? This powerful zoom uses Handycam technology to provide smooth zooming that is difficult to achieve manually. It's also very quiet so you won't startle your protagonists, while the integrated zoom lever allows you to maintain an even zoom speed. Known for their quality, G Series lenses offer excellent imaging performance with maximum contrast right to the edges of the image. The lens' built-in optical SteadyShot image stabilisation system ensures crisp, blur-free photos and video for hand-held shooting. Instead of a standard polygon shaped aperture, this lens offers a circular aperture with 7 blades for a natural, soft bokeh. Aspherical lens elements ensure minimal distortion, while ED (Extra-low Dispersion) glass elements ensure outstanding contrast, resolution and colour depth. The integrated focusing mechanism ensures a constant lens length, is easy to use and has a fast autofocus and a small minimum focus distance. In addition, the filter thread on the front of the lens does not rotate - a clear advantage when using polarizing filters. more

Lenses

−9%

CHF377.– was CHF414.–

Sony E PZ 18-105mm f/4 G OSS

Sony E, APS-C / DX

89

10. Sony FE 35mm f/1.8

Versatile lens with fixed focal length. Quiet and reliable AF tracking. High resolution even at maximum aperture. Simple control - for example autofocus slider. Compact and lightweight - despite full format. more

Lenses

CHF461.–

Sony FE 35mm f/1.8

Sony E, full size

94