Best selling Lenses

Here's a ranking of the best products in this category. To give you a quick overview, we've also added some key information about the products.

1. Sony FE 50mm f/1.8

Weighing less than 186g, the new lightweight fixed focal length FE 50mm f/1.8 (SEL50F18F) delivers an excellent blend of high performance and compactness, making it the ideal choice for amateur photographers and videographers who want the benefits of a wide aperture lens. The lens features a new optical design with an aspherical element that compensates for all types of aberration and delivers beautiful, clear images. In addition, the round aperture with a maximum aperture of f/1.8 creates beautiful bokeh effects that emphasise the subject against the blurred background. The robust metal housing ensures a longer service life for the new fixed focal length. 

Sony FE 50mm f/1.8 (Sony E, full size)
Lenses
CHF162.–

Sony FE 50mm f/1.8

Sony E, full size

2. Canon RF 100-400mm f/5.6-8 IS USM

The RF 100-400mm F5.6-8 IS USM is aimed at photography enthusiasts who need more focal length but don't want the cost, extra weight and size of a more specialised lens. As an entry-level model in the RF zoom lens range, it is positioned below the RF 100-500mm F4.5-7.1 L IS USM. The lightest super telephoto zoom in its class. 

Canon RF 100-400mm f/5.6-8 IS USM (Canon RF, full size)
Lenses
In our showroom
CHF563.–

Canon RF 100-400mm f/5.6-8 IS USM

Canon RF, full size

3. Sigma 24-70mm f/2.8 DG DN II Art

Compared to the predecessor model Sigma 24-70mm F2. 8 DG DN - Art, the Sigma 24-70mm F2. 8 DG DN II - Art has an improved resolving power over the entire zoom range. It also benefits from functional improvements such as the added aperture ring and the high-speed autofocus with the HLA drive (High-Response Linear Actuator). The Sigma 24-70mm F2. 8 DG DN II - Art is approx. 7% smaller and 10% lighter than its predecessor. The ease of use has been improved with an aperture ring and two AFL buttons. Despite the more compact design and the improved features, the lens offers high processing quality. With an uncompromisingly precise and robust construction, as you would expect from a professional photographic tool.

While the number of lens elements used has remained the same compared to the previous model, the overall length has been reduced thanks to the modern optical design. In addition, the more efficient mechanical design has resulted in a lens with a maximum diameter of 87.8 mm, a length of 120.2 mm and a weight of 745g (L-mount version). The robust internal structure and the use of high-precision metal parts ensure high stability and durability in professional use. Many demanding users appreciate the ability to set the aperture directly on the aperture ring of the lens.

Those who prefer to set the aperture on the camera body can use the aperture ring's lock function and are protected against accidental adjustment. The optical design of the lens comprises 6 FLD and 2 SLD glass elements. In addition, 5 aspherical lens elements are used. Aberrations are thus reliably suppressed over the entire zoom range. Sagittal coma flares in particular are well controlled in order to achieve a consistently high resolution right up to the periphery of the image. The effective correction of lateral chromatic aberration means that high-resolution images free of colour fringing can be achieved.
 

Sigma 24-70mm f/2.8 DG DN II Art (Sony E, full size)
Lenses
CHF1149.–

Sigma 24-70mm f/2.8 DG DN II Art

Sony E, full size

4. Sigma 18-50mm f/2.8 DC DN Sony E

The Sigma I-Series is a line of compact, beautifully designed high-performance optics for mirrorless camera systems. Included in the collection is the Sigma 90mm prime lens, which expands the Contemporary product line. It combines excellent resolution with a small body that is perfectly balanced for mirrorless systems. 

Sigma 18-50mm f/2.8 DC DN Sony E (Sony E, APS-C / DX)
Lenses
CHF474.–

Sigma 18-50mm f/2.8 DC DN Sony E

Sony E, APS-C / DX

5. Sony E 70-350mm f/4.5-6.3 G OSS

G lens with 5x super telephoto zoom. Image sensor standard: APS-C. Dust and splash protection for use in all weather conditions. High image quality over the entire focal length range. Customisable focus hold button. 5x super telephoto zoom and still compact. 

Sony E 70-350mm f/4.5-6.3 G OSS (Sony E, APS-C / DX)
Lenses
CHF626.–

Sony E 70-350mm f/4.5-6.3 G OSS

Sony E, APS-C / DX

6. Canon RF 100-500mm f/4.5-7.1 L IS USM

The RF 100-500mm F4.5-7.1L IS USM is the top model among the RF telephoto zoom lenses of the L series and is ideal for demanding tasks that require a reliable, robust and compact lens for sports, wildlife and aerial photography, for example. If you want to go beyond the focal length range of 100-500mm, the RF 100-500mm F4.5-7.1L IS USM with the new Extender RF 1.4x and Extender RF 2x is the perfect combination. Extender RF 1.4x II and EF 2x II compatible. 

Canon RF 100-500mm f/4.5-7.1 L IS USM (Canon RF, full size)
Lenses
CHF2599.–

Canon RF 100-500mm f/4.5-7.1 L IS USM

Canon RF, full size

7. Sony FE 24-105mm f/4 G OSS

This powerful 24 - 105 mm G Lens with an F4 aperture throughout the zoom range offers consistently high image quality. In addition to outstanding optical performance, it features a compact, lightweight design that provides the premium portability and mobility that the E-mount system deserves. Four aspherical elements minimise distortion, while ED (Extra-low Dispersion) glass elements minimise chromatic aberration. A circular aperture and carefully controlled aberration shape provide more expressiveness with beautiful, smooth background bokeh and natural highlights that complement outstanding sharpness and clarity of focused areas. Despite excellent optical performance and a high zoom factor, the weight is only 663 grams (23.4 ounces). The compact, lightweight design also fits E-mount lenses for outstanding system mobility and ease of use. With this one powerful lens, you can capture a wide variety of subjects and situations in the picture. A constant F4 aperture throughout the zoom range ensures brightness even when the focal length is changed. The Direct Drive SSM AF drive system enables fast, precise, quiet focusing. All these features make the FE 24-105mm F4 G OSS an excellent choice for both photo and video recording. A fluorine coating on the front lens element prevents contaminants such as oil, dirt and water from accumulating on the lens. A dust- and moisture-resistant design as well as an individually adjustable focus hold button additionally contribute to professional reliability and operability. 

Sony FE 24-105mm f/4 G OSS (Sony E, full size)
Lenses
CHF825.– minus CHF 100.– with voucher code

Sony FE 24-105mm f/4 G OSS

Sony E, full size

8. Sony E 16-55mm f/2.8 G

The first 16-55mm (equivalent to 24-82.5mm full-frame) APS-C zoom lens from Sony with a constant F2.8 aperture is very compact and delivers performance worthy of the G series. A new optical design enables high resolution from the center of the image to the edges and beautiful bokeh effects. It is compact, lightweight, and versatile. Two AA and two aspherical elements correct aberrations for high resolution from the center to the edges. Three ED glass elements minimize chromatic aberration. Sony's AR Nano Coating provides high resistance to ghosting and flare for sharp contrast. Precise control of spherical aberrations and a circular aperture with nine blades create smooth bokeh.

Thanks to the optimized mechanical and optical design, the weight of the compact 16-55mm zoom lens (equivalent to 24-82.5mm full-frame) with a constant F2.8 aperture is only 494 grams. Together with a compact E-mount camera body, this lens forms a mobile, handy system for a variety of applications - from portraits to everyday snapshots. This APS-C lens uses the same type of XD linear motor that maximizes focus performance in the G Master Series. The XD linear motor leverages the camera body’s potential and enables focusing and tracking even of fast-moving subjects with impressive speed and precision. With its quiet operation, filmmakers can take advantage of the constant F2.8 aperture.
 

Sony E 16-55mm f/2.8 G (Sony E, APS-C / DX)
Lenses
CHF796.– minus CHF 100.– with voucher code

Sony E 16-55mm f/2.8 G

Sony E, APS-C / DX

9. Sony FE 24-70 mm f/2.8 GM II

The SEL2470GM2 full-frame lens is a G Master standard zoom lens with a constant F2.8 aperture, offering optimized image quality and excellent operability specifically for full-frame photos and videos. The modern optical design includes two ED (Extra Low Dispersion), two Super ED, two XA (Extreme Aspherical), and three aspherical elements, ensuring outstanding resolution.

A beautiful bokeh effect is achieved thanks to a circular aperture with 11 blades. Four complex XD (Extreme Dynamic) linear motors enable faster and more precise focusing when capturing videos and photos.

The SEL2470GM2, a video-capable E-Mount lens, provides smooth, fast, and continuous autofocus performance during video recording, minimizing focus breathing, focus shift, and axis shift when zooming for better image quality.
 

Sony FE 24-70 mm f/2.8 GM II (Sony E, full size)
Lenses
In our showroom
CHF2179.– minus CHF 200.– with voucher code

Sony FE 24-70 mm f/2.8 GM II

Sony E, full size

10. Canon RF 35mm f/1.8 IS Macro STM

The RF 35mm f/1.8 IS Macro STM is portable, lightweight, and easy to use. With the individually configurable lens control ring, settings can be adjusted, and information such as subject distance is displayed in the viewfinder. It is particularly well-suited for video recording.

The combination of the lens's optical image stabilization and the camera's electronic 5-axis image stabilization ensures exceptionally smooth shots—even when filming in motion. The quiet STM autofocus is especially smooth and silent, allowing for natural focus transitions. The impressive aperture of f/1.8 is complemented by the powerful Dual Sensing IS technology, which minimizes camera shake thanks to the 5-stop image stabilizer. The RF 35mm f/1.8 IS Macro STM features a modern optical design with Super Spectra coating. The RF mount lens bayonet positions the lens closer to the sensor, resulting in remarkable sharpness and clarity.
 

Canon RF 35mm f/1.8 IS Macro STM (Canon RF, full size)
Lenses
CHF447.–

Canon RF 35mm f/1.8 IS Macro STM

Canon RF, full size

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