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Sony K98XR75M2PB

98", Bravia 7 II, True RGB, 4K, 2026
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Display size (inches)5

Product details

The best TV experience, just like in the cinema. A large-screen TV from Sony brings movies and a variety of other content to life with outstanding picture quality and rich, powerful sound. Authentic image. From the studio to your screen. Sony's Studio Calibrated modes ensure unaltered images from the studio to the screen, allowing you to watch movies exactly as intended by the creators and streamed on your favorite platforms. Bring cinema quality to your living room. Our TVs meet the same standards that define the cinematic experience. IMAX Enhanced sound with DTS:X, Dolby Vision, and Dolby Atmos adhere to cinema standards, providing the clarity, depth, and atmosphere that make films unforgettable. With selected Disney+ titles on BRAVIA and BRAVIA Theatre, you can bring the cinema experience home thanks to IMAX Enhanced technology. Excellent quality. Endless entertainment. Discover a vast selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose your favorites for your collection with your BRAVIA TV. Experience a whole new level of picture and sound quality with Pure Stream technology and IMAX Enhanced films from Sony Pictures Core. Developed with Sony Pictures Entertainment. With the evaluation by Sony Pictures Entertainment, our TVs are designed to faithfully reproduce the filmmaker's intended vision in all lighting conditions at home by naturally minimizing reflections. My Cinema presets. Tailored for the moment. Choose from cinema-optimized picture and sound presets designed for different viewing environments, such as time of day or room ambiance. These presets adjust your TV in just one step for the best movie experience. Preset for filmmaker-intended images. Preset for clear dialogues.

Key specifications

Display size (inches)
98"
Display technology
True RGB
Display resolution
4K
Dynamic range
Dolby VisionHDR10HLG
Native refresh rate
120 Hz
Video connections
HDMI (4x)
Weight
62.20 kg

General information

Item number
70243111
Manufacturer
Sony
Category
TV
Manufacturer No.
K98XR75M2PB.CEI
Release date
28.5.2026
External links

Colour

Colour
BlackSilver
Exact colour description
BlackDark silver

TV properties

TV type
Smart TV
Model year
2026
Series
Bravia 7 II
Design
Flat

Display properties

Display size (inches)
98"
Screen size (cm)
248 cm
Display
LCD
Display technology
True RGB
Display resolution
4K
Image resolution
3840 x 2160 Pixels
Dynamic range
Dolby VisionHDR10HLG
Native refresh rate
120 Hz
Aspect ratio
16:9

Features + Functions

Audio output
65 W
Operating system
AndroidGoogle TV
memory
32 GB
TV tuner
DVB-CDVB-SDVB-S2DVB-TDVB-T2PALSECAM
Built-in speakers
Built-in loudspeakerDolby AtmosStereo (2.0)
Picture modes
CinemaStandard
Image setting
Dynamic Contrast EnhancerXR Contrast Booster
Foot type
Side feet
Further features
Child-proof lockEPGLocal DimmingPower saving modeTeletextVoice controlWeb browser
Audio formats
FLACLPCMMPEG Audio Layer III (mp3)WAV
Video file formats
AVCAVIHEVCmovmp4MPEG

Mounting

VESA wall mount
600 x 400 mm

Connections

Video connections
HDMI (4x)
Audio Connections
Digital Audio Out (1x)
Data ports
CI slot (1x)RF / Coaxial IN (1x)
USB ports
USB-AUSB-C
Network connections
RJ45 (1x)
Wireless transmission
AirplayBluetoothChromecastWi-Fi
HDMI features
ALLMARCeARCHDCP 2.3VRR
Number of CI+ slots
1x

Power supply

Power consumption
426 W
Power consumption (standby)
0.50 W
Min. input voltage
220 V
Max. input voltage
240 V
Input voltage
220 - 240 V

Power

Energy consumption per year
88 kWh

Energy declaration

Energy efficiency class
C

Scope of delivery

Scope of delivery
Remote control

Smart home features

Smart home ecosystem
Apple HomeGoogle Assistant
Communication standard
Apple HomeKitGoogle Assistant

Display dimensions

Width
2180 mm
Height
1243 mm
Depth
72 mm
Weight
62.20 kg

Voluntary climate contribution

CO₂ emissions
3927.74 kg
Climate contribution
CHF 93.41

Product dimensions

Width
2180 mm
Height
1315 mm
Depth
540 mm
Weight including stand
67.20 kg

30-day right of return
24 Months Warranty (Pick Up & Return)

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Reviews & Ratings

Warranty score

How often does a product of this brand in the «TV» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 5.Samsung
    1.5 %
  • 7.Dyon
    1.6 %
  • 7.Sony
    1.6 %
  • 7.Xiaomi
    1.6 %
  • 10.Sharp
    1.7 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • 6.TCL
    5 days
  • 7.Samsung
    6 days
  • 7.Sony
    6 days
  • 9.Hisense TV
    9 days
  • 9.Panasonic
    9 days

Return rate

How often is a product of this brand in the «TV» category returned?

Source: Digitec Galaxus
  • 2.Hisense TV
    2.6 %
  • 3.LG
    2.7 %
  • 4.Sony
    2.8 %
  • 5.Samsung
    3 %
  • 6.Xiaomi
    3.1 %
Source: Digitec Galaxus