Sony K50XR35M2PB
50", Bravia 3 II, 4K, 2026More than 10 items ordered
Display size (inches)7
Product details
The best TV experience, just like in the cinema. A large-screen TV from Sony brings movies and numerous other content to life with outstanding picture quality and rich, powerful sound. Bring cinema quality into your living room. Treat yourself to truly unforgettable movie experiences at home. Our TV supports the strict standards of Dolby Vision and Dolby Atmos for an incredibly atmospheric and immersive TV experience. Excellent quality. Endless entertainment. Discover a vast selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose your favorites for your collection with your BRAVIA TV. Experience a whole new level of picture and sound quality with Sony Pictures Core's Pure Stream technology. Over a billion vibrant, lifelike colors. All the colors of the world, as vivid as in real life. Our XR Triluminos Pro reproduces over a billion colors with subtle differences in saturation and hue, allowing for natural shading in all details. Unprecedented realism with XR Processor and AI technology. Thanks to the XR Processor integrated into the BRAVIA 3 II, colors, contrast, and clarity can be optimized using AI scene recognition. Every image is analyzed and refined to create a lifelike picture. Crystal-clear images with AI upscaling technology. Unmatched detail richness. XR Clear Image AI intelligently optimizes your favorite content to 4K by restoring details lost during transmission. By analyzing the quality of the original content, natural textures and details are preserved without compromising the original creator's content. Dynamic image analysis and zone division work together to minimize noise generated during signal transmission, resulting in a clearer and more natural image.
Display size (inches) | 50" |
Display resolution | 4K |
Dynamic range | Dolby Vision, HDR10, HLG |
Native refresh rate | 120 Hz |
Video connections | DVB-C (1x), DVB-S2 (1x), DVB-T2 (1x), HDMI (4x) |
Weight | 11.40 kg |
Item number | 70243101 |
Manufacturer | Sony |
Category | TV |
Manufacturer No. | K50XR35M2PB.CEI |
Release date | 28.5.2026 |
External links |
Colour | Black |
Exact colour description | Black |
Model year | 2026 |
Series | Bravia 3 II |
Display size (inches) | 50" |
Screen size (cm) | 126 cm |
Display resolution | 4K |
Image resolution | 3840 x 2160 Pixels |
Dynamic range | Dolby Vision, HDR10, HLG |
Native refresh rate | 120 Hz |
Audio output | 20 W |
Operating system | Google TV |
memory | 32 GB |
TV tuner | DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2 |
Built-in speakers | Stereo (2.0) |
Picture modes | Cinema, Game, Standard, Strong |
Image setting | Dynamic Contrast Enhancer |
Foot type | Side feet |
Further features | EPG, Voice control, Web browser |
Audio formats | Dolby Atmos |
Video connections | DVB-C (1x), DVB-S2 (1x), DVB-T2 (1x), HDMI (4x) |
Audio Connections | Digital Audio Out (1x) |
Data ports | CI slot (1x), RF / Coaxial IN (1x) |
USB ports | USB-A |
Network connections | RJ45 (1x) |
Wireless transmission | Airplay, Chromecast |
HDMI features | ALLM, eARC, VRR |
Number of CI+ slots | 1x |
Power consumption (standby) | 0.50 W |
Min. input voltage | 220 V |
Max. input voltage | 240 V |
Input voltage | 220 - 240 V |
Energy consumption per year | 65 kWh |
Energy efficiency class | F |
Scope of delivery | Remote control |
Smart home ecosystem | Apple Home, Google Assistant |
Communication standard | Apple HomeKit |
Width | 1111 mm |
Height | 651 mm |
Depth | 69 mm |
Weight | 11.40 kg |
CO₂ emissions | 719.88 kg |
Climate contribution | CHF 17.12 |
Width | 1111 mm |
Height | 651 mm |
Depth | 69 mm |
Width of stand | 921 mm |
Weight including stand | 11.40 kg |
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Reviews & Ratings
Warranty score
How often does a product of this brand in the «TV» category have a defect within the first 24 months?
Source: Digitec Galaxus- 5.Samsung1.5 %
- 7.Dyon1.6 %
- 7.Sony1.6 %
- 7.Xiaomi1.6 %
- 10.Sharp1.7 %
Warranty case duration
How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?
Source: Digitec Galaxus- 6.TCL5 days
- 7.Samsung6 days
- 7.Sony6 days
- 9.Hisense TV9 days
- 9.Panasonic9 days
Return rate
How often is a product of this brand in the «TV» category returned?
Source: Digitec Galaxus- 2.Hisense TV2.6 %
- 3.LG2.7 %
- 4.Sony2.8 %
- 5.Samsung3 %
- 6.Xiaomi3.1 %