Sony K43XR35M2PB

The best TV experience, just like in the cinema. A large-screen TV from Sony brings movies and a variety of other content to life with outstanding picture quality and rich, powerful sound. Bring cinema quality into your living room. Treat yourself to truly unforgettable movie experiences at home. Our TV supports the strict standards of Dolby Vision® and Dolby Atmos® for an incredibly atmospheric and immersive TV experience. Excellent quality. Limitless entertainment. Discover a vast selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose your favorites for your collection with your BRAVIA TV. Experience a whole new level of picture and sound quality with Sony Pictures Core's Pure Stream technology. Over a billion vibrant, lifelike colors. All the colors of the world, as vivid as in real life. Our XR Triluminos Pro™ reproduces over a billion colors with subtle differences in saturation and hue, allowing for natural shading in all details. Unprecedented realism with XR Processor™ and AI technology. Thanks to the XR Processor™ integrated into the BRAVIA 3 II, colors, contrast, and clarity can be optimized using AI scene recognition. Every image is analyzed and refined to create a lifelike picture. Crystal-clear images with AI upscaling technology. Unmatched detail richness. XR Clear Image AI intelligently optimizes your favorite content to 4K by restoring details lost during transmission. By analyzing the quality of the original content, natural textures and details are preserved without compromising the creator's original content. Dynamic image analysis and zone division work together to minimize noise generated during signal transmission, resulting in a clearer and more natural image.