The online department store Galaxus is now live in Italy. With its lively Community, a wide range of products and high-quality service, Europe’s no-nonsense online shop hopes to win over the south.
Making sure employees and media know what's up at Digitec Galaxus is my job. But without fresh air and a lot of exercise, I basically stop functioning. The great outdoors provides me with the energy I need to stay on the ball. Jazz gives me the tranquility to tame my kids.
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Galaxus is expanding south. In addition to Switzerland, Germany, Austria and France, the no-nonsense online shop is now also available in Italy. All customers from Bolzano to Palermo can now visit the Swiss e-commerce market leader for their shopping needs. Galaxus is sticking to its strategy in Italy – starting small and staying agile. The goal is to learn quickly, improve the shop continuously and wow shoppers with this online shopping concept. In Italy, too, the aim is to grow a loyal customer base who values information, inspiration and quality when shopping online.
Expanding southward makes sense for linguistic reasons. Galaxus has been communicating in Italian for many years and is the first port of call for customers in Ticino. Hence, Galaxus is already well known among cross-border commuters in northern Italy. For the time being, orders placed in Italy will be delivered from the logistics centre in Krefeld, Germany, which operates throughout Europe. Products that are in stock will be delivered within three to five days – from northern down to southern Italy alike.
In 2018, Galaxus launched in Germany; in 2021, in Austria. The product range currently counts over 1.6 million products. Since the launches, over one million customers have already shopped at Galaxus in the two countries. «Our online shopping concept is unique and works not only in Switzerland, but also in very competitive markets, like Germany. That’s why we’re convinced the discerning Italian customer base will, too, feel at ease on our platform,» says Florian Teuteberg, CEO and founding member of Digitec Galaxus.
Why does Italy need another online shop in addition to Amazon, Media World and Decathlon? Well, there’s no online department store in Italy that offers a wide range of products and thought-provoking content. «We have an in-house editorial team that counts 30 members who provide quality information on products from our range. Their specialist articles, reviews and features are written according to journalistic criteria, express a clear opinion and aim to help and inspire online shoppers in their search for products,» says Florian. «We’re not ones for window dressing. Our editorial team is independent and tasked with putting products through the wringer to provide honest reviews. This is what generates added value for our Community,» Florian explains.
Galaxus is also transparent when it comes to sustainability as well as price developments. The online retailer displays the CO2 emissions for all its products. If customers want to shop in a climate-neutral way, they can offset their emissions by voluntarily paying a fee at checkout. Customers in Germany, Austria and Switzerland do this for every tenth purchase. What’s more, Galaxus displays the price development of all products. «Transparency is paramount to us. It’s what makes us Europe’s no-nonsense online shop,» says Florian.
With the market entry in Italy, the already active Italian-speaking community will grow in one fell swoop. Members of the Community already comment on many of the editorial team’s articles, answer other customers’ questions and share their expertise to help others find the right product. In Switzerland, Digitec Galaxus generated sales of 2.4 billion Swiss francs in 2022 with a range of over four million products. The next few months will reveal what types of products Italians search for and purchase online at Galaxus.
