Advertorial

Fujifilm X-Series: See more. Feel more.

Fujifilm
13.5.2026, ends 30.9.2026
Translation: machine translated

Some moments pass quickly - and yet they stay with you if you capture them properly. The Fujifilm X-Series combines classic photography with modern technology and makes it easy to capture those moments in your own style. Compact, powerful and ideal for everyday use, travelling and content creation.

This article was commissioned by Fujifilm. Fujifilm is responsible for the content. The criteria for articles by our editorial team do not apply here.

Actual product image Fujifilm X-T50 Kit (16 - 50 mm, 40.20 Mpx, APS-C / DX)
Cameras
−9%
CHF1590.– was CHF1749.–

Fujifilm X-T50 Kit

16 - 50 mm, 40.20 Mpx, APS-C / DX

Actual product image Fujifilm X-E5 Kit (23 mm, 40.20 Mpx, APS-C / DX)
Cameras
CHF1698.–

Fujifilm X-E5 Kit

23 mm, 40.20 Mpx, APS-C / DX

Actual product image Fujifilm Fujinon XF 35mm f/2 R WR (Fujifilm Fujinon XF, APS-C / DX)
Lenses
CHF399.–

Fujifilm Fujinon XF 35mm f/2 R WR

Fujifilm Fujinon XF, APS-C / DX

Photography the way it should feel

Photography is more than just technology. It's about perspective, light and the right moment. The X series was developed for precisely this purpose: compact, intuitive and with a clear focus on the essentials - the image.
Whether on the go, travelling or in everyday life - it accompanies you everywhere and allows you to photograph more consciously.

Fujifilm X-T50 - compact, powerful, versatile

The X-T50 combines performance and versatility in a compact body. It is suitable for anyone who wants to take photographs as well as film - without compromise.

  • compact enough for every day
  • strong Fujifilm look straight out of the camera
  • versatile for photo and video
Actual product image Fujifilm X-T50 Kit (16 - 50 mm, 40.20 Mpx, APS-C / DX)
Cameras
−9%
CHF1590.– was CHF1749.–

Fujifilm X-T50 Kit

16 - 50 mm, 40.20 Mpx, APS-C / DX

Fujifilm X-E5 - reduced to the essentials

The X-E5 stands for a clear design language and a conscious approach to photography. Compact, lightweight and always with you - ideal for street, travelling and everyday use.

  • minimalist design with a clear design language
  • compact and lightweight for everyday use and travelling
  • authentic Fujifilm look straight from the camera
Actual product image Fujifilm X-E5 Kit (23 mm, 40.20 Mpx, APS-C / DX)
Cameras
CHF1698.–

Fujifilm X-E5 Kit

23 mm, 40.20 Mpx, APS-C / DX

Your style starts with the right lens

The camera is the beginning - the lens makes the difference. The right choice opens up new perspectives and creative possibilities.

XF35mm - natural and versatile

Ideal for portraits and everyday life with a natural look and high sharpness.

Actual product image Fujifilm Fujinon XF 35mm f/2 R WR (Fujifilm Fujinon XF, APS-C / DX)
Lenses
CHF399.–

Fujifilm Fujinon XF 35mm f/2 R WR

Fujifilm Fujinon XF, APS-C / DX

XF23mm - close to the moment

Perfect for street and travelling - flexible and authentic.

Actual product image Fujifilm Fujinon XF 23mm f/2.8 R WR (Fujifilm X, APS-C / DX)
Lenses
−11%
CHF339.– was CHF379.95

Fujifilm Fujinon XF 23mm f/2.8 R WR

Fujifilm X, APS-C / DX

XF70-300mm - when distance doesn't matter

For nature, sports and details - expands your possibilities significantly.

Actual product image Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR (Fujifilm Fujinon XF, APS-C / DX)
Lenses
CHF695.–

Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR

Fujifilm Fujinon XF, APS-C / DX

The typical Fujifilm look

The familiar film simulations are more than just a feature. They give your images character - straight from the camera. Shots with an unmistakable style are created without time-consuming post-processing.

Find your setup

The Fujifilm X series is for anyone who wants to experience photography more consciously again - intuitive, compact and expressive.

Find your Fujifilm X setup now at Digitec.

7 people like this article


User Avatar
User Avatar

Fujifilm is a Japanese technology company that was founded in 1934 and was originally known primarily for photographic film. Today, the company develops digital cameras, lenses, medical imaging systems and products for printing and storage technology, among other things. Fujifilm is particularly valued in the field of photography for its high-quality cameras and characteristic colour reproduction. The company combines traditional film expertise with modern digital technology and operates internationally. 


Advertorial

The content of these articles has been determined by the manufacturer. They commissioned and paid for this service.

Show all

These articles might also interest you

Show all

These articles might also interest you

Comments

Avatar