Rico Schüpbach

I'm passionate about my job as a PR story writer. I've always been fascinated by advertising, magazines and media products of all kinds – from trashy Britney to highly intellectual Judith Butler. When I'm not at work, I enjoy spending time sharpening my critical view of society and deconstructing clichés. Nothing's more unneccessary to me than falling back into outdated role models again and again. more