Because someone in logistics has been sloppy again.
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Digitec is obliged to deliver electrical appliances with a Swiss plug. If the appliance comes with a foreign plug, a suitable replacement cable should be supplied if the mains cable is pluggable or, alternatively, a suitable adapter if the mains cable is permanently connected.
If the appliance is delivered without a suitable plug, complain to the customer service and insist on a cable or an adapter, free of charge.
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