A big factor in the daily prices is the suppliers, who either adjust our purchase prices for products on a daily basis, cancel them or add new ones. We sometimes have over 10 different sources of supply for an item in our range, and these prices are constantly changing. Major price jumps upwards occur when the previous supplier can no longer supply the item and the sales price is therefore calculated on the next most favourable purchase price. Larger price jumps downwards occur when we are suddenly able to purchase an item from a new supplier at a lower price. With our own brand, we are the supplier ourselves; we are therefore not dependent on a purchase price from a distributor and can therefore keep the price more stable.
