The prices in our online shops fluctuate due to several factors, not just supply and demand. The main factors are the purchase price, availability, competitors' prices and our own costs. An algorithm decides on the optimum combination of availability and purchase price. Currency fluctuations and market trends also influence prices. Our costs for services such as logistics and customer service are also relevant. We pursue a transparent pricing policy without personalised prices and strive for a balance between customer satisfaction and company profit in order to be successful in the long term and to be able to continue to invest in innovation and expansion.
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