What is actually going on with the price? I got an e-mail saying it was "only" 430... instead of 470 or 480... Now I wanted to order it and it's gone up to 450 and out of stock???? WTF...

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We regret the inconvenience caused by this email. The system triggers this automatically as soon as the price drops. However, since this price is also set automatically, it can happen that the programmes overlap and thus a mail is sent with a price that is not valid. 
In this case, such mails are sent to all interested parties, so that the product is already sold out at the relevant price one minute after receipt of the mail.

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Question about Gigabyte M34WQ-EK

What is actually going on with the price? I got an e-mail saying it was "only" 430... instead of 470 or 480... Now I wanted to order it and it's gone up to 450 and out of stock???? WTF...