Nothing but a rip-off. As for "depends on stock etc." - that depends solely on Digitec's stinginess. The item should cost 689 EUR RRP, so 650 CHF would be realistic. I'm thinking about buying elsewhere in future.

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Accepted Answer

The US MSRP is 599$, in CHF that would be ~530 CHF plus 8.1% VAT = ~573 CHF
Another webshop had them for 579.95 CHF inside (until they were on sale) so the import cost can't be too high.

In other words, it's a scam what they are selling here

Answer

Do you have any idea how the market works? I'll say one sentence: supply and demand. 
The cards are nowhere to be had but everyone wants them. The result? Every shop adjusts the prices.
Or should they just sell the cards? That's not how it works

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Question about Powercolor Radeon RX 9070 XT OC Red Devil

Nothing but a rip-off. As for "depends on stock etc." - that depends solely on Digitec's stinginess. The item should cost 689 EUR RRP, so 650 CHF would be realistic. I'm thinking about buying elsewhere in future.