CHF656.– was CHF749.–
Samsung Galaxy S23 Ultra
512 GB, Green, 6.80", SIM + eSIM, 5G
Question about Samsung Galaxy S23 Ultra
I can still remember that I bought the Galaxy S1 for just under CHF 600 back then. Today, an S23 costs a whole CHF 1500, almost three times as much, despite the deflationary pressure of technical progress and falling costs. When we are then told that inflation over the last 10 years has only been 2% a year or even less, then I can only laugh out loud.
Helpful answer
You can't compare them. In the meantime, much higher-quality materials are used and you have four cameras, so comparable phones cost much less. These phones are a product of the free market economy. Ah yes, and one more thing: the 'business' phones from Nokia around the year 2000 cost over CHF 1000 at the time. If that is the case, then comparisons have to be made across the board.
In general, such devices are not worthwhile in this price range. And when you consider that memory actually costs very little, you always pay far too much for it on prestige smartphones.
This trend towards high prices will continue, as you can see with Apple. Instead of looking around for a phone in the 250 to 450 franc price range, everyone wants to prove to their colleagues what they can afford. Personally, I generally only buy and recommend smartphone products in the mid-price range, because if one of these were to fall off and break the screen, I wouldn't be forced to walk around for a few years with a cracked screen. Replacement in the mid-price range is much cheaper than with devices beyond 1500 francs. With Samsung, you also have to remember that the lunar prices generally drop significantly, so that if you wait a few months, you can save several hundred francs.
This trend towards high prices will continue, as you can see with Apple. Instead of looking around for a phone in the 250 to 450 franc price range, everyone wants to prove to their colleagues what they can afford. Personally, I generally only buy and recommend smartphone products in the mid-price range, because if one of these were to fall off and break the screen, I wouldn't be forced to walk around for a few years with a cracked screen. Replacement in the mid-price range is much cheaper than with devices beyond 1500 francs. With Samsung, you also have to remember that the lunar prices generally drop significantly, so that if you wait a few months, you can save several hundred francs.
As long as people buy it and the devices are sold like hot cakes, the pricing policy will not change.