Question about ASUS ROG Strix GeForce RTX 4080 SUPER OC

I was wondering the same thing. I put together a build with this card at the end of October/beginning of November and wanted to wait for Black Friday. Then the card was still at about 1200-1300 and when I looked at the price development I saw that it was at 1090 at the beginning of October and now at 2000 for a 4080???? how can that be?

Could it be that Digitec has taken the wrong price? I can't explain the price of the 4090.