Unfortunately, it is very awkward and illogically organised. You have to log in to Fitbit via the browser and then click on your own profile picture, after which you can change the language quite far down (Svizzera (Italiano) --> Germany). Here is a video that helps: https://www.youtube.com/watch
In the Fitbit app, click on your profile picture in the top left-hand corner, then go to advanced settings and there you can change the country and therefore the language. If you can't select a country, you still have to switch off the automatic location.