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I thought 1599 would have been the price for the Founders Edition. This partner card is USD 2000 MSRP as far as I know. Still crap pricing, but not from Digitec.
Well, the Ami prices are also effectively higher. MSRP refers mainly to those from Nvidia's board partners, who are usually a little more expensive for the better models.
Sure, 1599 USD without taxes that are 7.7% in Switzerland. The TUF should be close to MSRP, so the math really is not there. Compare the € price is misleading because the Euro is very weak vs USD, but CHF is not. I have two hypothesis: they are ripping us off or the supplier that imports the cards from US or China is in Europe and then Swiss stores have to pay the higher prices because of the USD/EUR conversion. This is not good either ways, we should import in Dollars and at least gain something during import, we are already in trouble when we export things, why do we always have a lose lose situation?