Best selling TVs from Sony

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1. Sony K55XR8APAEP

The BRAVIA 8A OLED 4K HDR TV with an aesthetic look - for pictures and sound like in the cinema. OLED screen, the pinnacle of picture precision, has more than 8 million self-luminous pixels and is now more beautiful than ever before. The XR Contrast Booster further optimises the experience by creating authentic contrasts through a high luminance screen and a thermal diagram - just as the director intended. Your ears can also enjoy all the creative details, as Acoustic Surface Audio+ technology transforms the screen into a loudspeaker - just like on the cinema screen. This TV is soundbar compatible and will be the star of your BRAVIA Theatre. 360 Spatial Sound Mapping creates phantom speakers around you in cinema layout and Acoustic Centre Sync transforms the TV into the centre speaker of your set-up. You'll love the integrated, intuitive controls. The BRAVIA 8A blends unobtrusively into any setting with a premium frameless One Slate design, a 4-position stand and a clutter-free cable management system. This Google TV offers access to over 10,000 apps and games - and you can even search hands-free using voice control search. With Apple AirPlay 2 and Chromecast built-in, you can display content from your smartphone on the big screen. This more energy-efficient TV is good for the environment and your electricity bill and features Eco Dashboard 2 for easy energy management. This can save you up to CHF 266 on your electricity bill. Parts of the TV are made from our own recycled plastic SORPLAS. At the same time, the packaging is smaller and lighter to reduce CO2 emissions. Gamers experience a smooth gaming experience with 4K/120 fps, VRR and ALLM in HDMI 2.1, quick access game menu 2, perfectly suited functions for PS5 as well as PS Remote Play. In addition, you can redeem 5 films worth CHF 81.55 in the Sony Pictures Core app and 12 months of streaming. From IMAX Enhanced to Dolby Atmos: experience how incredible films can be on the BRAVIA 8A. 

What our customers think

Pro

  • OLED picture is convinced by LG
  • Sound system is convincing and top
  • Height adjustable
Sony K55XR8APAEP (55", Bravia 8A, OLED, 4K, 2025)
TV
Energy Label F
CHF1049.–

Sony K55XR8APAEP

55", Bravia 8A, OLED, 4K, 2025

2. Sony K-43S3

Films come to life at home. BRAVIA is made for films. Cinema sound and stunning images turn your home into a private cinema. All your streams. On one screen. Over 400,000 films and series are available to choose from via your streaming services - centrally sorted by topic and genre based on your interests. Films from the BRAVIA library for a cinema experience at home. Enjoy top films immediately with Sony Pictures Core. Your BRAVIA TV comes with a film credit so you can watch some of the latest films straight away. Redeem up to 15 films and also enjoy up to 24 months access to a curated selection of up to 100 films, updated regularly. A TV for the whole family. With Kids' Profiles, children get their very own Google TV experience - their own area with apps and entertainment just for them. Kids can choose from a range of playful avatars and designs. Parents can specify which streaming services to show, limit TV time and set a bedtime. Easily control your TV with your voice (and a little help from Google Assistant). Your TV makes operation easier. Use voice commands to Google Assistant to search for films, stream apps, play music and control the TV. You can have questions answered, set the room temperature and lighting and even check who is ringing the doorbell. Just say "Hey Google" and get started. 

Sony K-43S3 (43", Bravia 3, LCD, 4K, 2025)
TV
Energy Label E
CHF449.–

Sony K-43S3

43", Bravia 3, LCD, 4K, 2025

3. Sony K-65XR8M2

The K65XR8M25BP OLED TV offers an impressive viewing experience with cutting-edge technology. Equipped with a 65-inch OLED display, it delivers vibrant colors and deep blacks, further enhanced by support for HDR10 and Dolby Vision. The Android operating system allows for user-friendly navigation and access to a wide range of streaming services. With a refresh rate of 120 Hz, this television is excellent for action-packed movies and sports broadcasts. The built-in Bluetooth feature and HDMI 2.1 ports ensure easy connectivity with other devices, while the Airplay function enables wireless streaming. The K65XR8M25BP is not only a technical highlight but also an elegant piece of furniture that fits into any modern living room.

- Dynamic range: HDR10 and Dolby Vision for optimized picture quality
- Operating system: Android for easy access to apps and streaming services
- Refresh rate of 120 Hz for smooth motion
- Built-in Bluetooth and Airplay function for wireless connections
- 32 GB of storage for apps and content.
 

What our customers think

Pro

  • Picture quality even in streaming apps
  • Many setting options can be defined per input and app
  • Very high brightness for OLED
Sony K-65XR8M2 (65", Bravia 8 II, OLED, 4K, 2025)
TV
In our showroom
Energy Label F
CHF2999.–

Sony K-65XR8M2

65", Bravia 8 II, OLED, 4K, 2025

4. Sony K-65XR5

From the studio to your screen. Cinema-like images in the comfort of your own home. With expertise in picture quality for home entertainment, Sony can faithfully reproduce the filmmaker's vision with Studio Calibrated modes developed by Sony and the world's leading streaming services. Films from the BRAVIA library for the cinema experience at home. Numerous films are waiting for you. BRAVIA technology, Pure Stream and IMAX Enhanced reliably provide breathtaking images and expressive sound quality. Sony Pictures Core brings the cinema experience into your own four walls. Enjoy films the way they were intended. Sony Pictures Core Calibrated Mode was developed with Sony Pictures television engineers and specialists so you can enjoy studio-quality picture mastering in your own living room. Watch Netflix in studio quality, automatically optimised. See Netflix in a whole new light. Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering to your home. The brightness is automatically adjusted to the ambient conditions. Sony and Prime Video bring studio-quality images to your home. Watch films, series and even live sporting events the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are automatically calibrated to the programme you're watching, even for live sporting events. The result is studio-quality Prime Video in your home. Thrilling film experience. Treat yourself to truly unforgettable film experiences in your home. Sony TVs support the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos® for an incredibly atmospheric and immersive film experience. 

Sony K-65XR5 (65", Bravia 5, Mini-LED, 4K, 2025)
TV
−9%
Energy Label D
CHF999.– was CHF1099.–

Sony K-65XR5

65", Bravia 5, Mini-LED, 4K, 2025

5. Sony K-65XR90

Beautiful colours from every angle and in every environment. The best place is where you are sitting. X-Anti Reflection makes images appear clearer, with fewer reflections and glare. X-Wide Angle ensures that the picture looks just as good from the side as it does from the front. Pictures like in the cinema - within your own four walls. With expertise in picture quality for home entertainment, Sony can faithfully reproduce the filmmaker's vision with Studio Calibrated modes developed in partnership with the world's leading streaming services.

Unrivalled overhead surround sound with Beam tweeters. Boundless sound. The Beam tweeter emits the sound upwards, where it is reflected from the ceiling. This makes it seem as if air effects are really coming from above. In addition, the frame tweeter makes the frame vibrate, projecting a thrilling sound to the front. Intelligent processing turns simple stereo sound into extraordinary 3D surround sound. An immersive experience. 3D surround upscaling creates virtual surround from above and from the sides - using only the TV speakers. Even 2-channel and 5.1-channel audio becomes an immersive 5.1.2-channel sound. In addition, Dolby Atmos and DTS:X support an unforgettable spatial sound. All-round sound like in the cinema, better than conventional virtual surround sound.

Groundbreaking flexibility when setting up. 360 Spatial Sound Mapping technology creates phantom speakers alongside the physical speakers for a cinema-like layout and true cinema entertainment at home. Suitable for 360 Spatial Sound Personaliser. By combining BRAVIA with the portable speaker or Bravia Theatre U, you can customise your Dolby Atmos and DTS:X experience for spatial sound. Also works with some Sony headphones.
 

What our customers think

Pro

  • Current google TV
  • Sensational picture

Contra

  • Competition offers significantly larger screens for the price
  • Price too high
Sony K-65XR90 (65", Bravia 9, Mini-LED, QLED, 4K, 2024)
TV
Energy Label E
CHF2299.–

Sony K-65XR90

65", Bravia 9, Mini-LED, QLED, 4K, 2024

6. Sony XR-77A95L

Una gamma di colori straordinaria.La nostra gamma di sfumature e tonalità più ampia e luminosa, splendidamente visualizzata su uno schermo QD-OLED dotato di Cognitive Processor XR™.Contrasto. Senza precedenti..I neri puri assicurano dettagli e profondità straordinari. Grazie al Cognitive Processor XR™, il QD-OLED raggiunge il suo massimo potenziale espressivo.Speaker integrato nello schermo,suono cinematografico.Mentre la storia prende vita davanti ai tuoi occhi, la colonna sonora segue perfettamente l'azione. Proprio come al cinema.Il posto migliore. Ovunque. In qualsiasi momento..Il tuo posto preferito sul divano è all'angolo? Non per questo dovresti rinunciare a una visione perfetta. BRAVIA CAM™ rileva il punto in cui sei seduto e ottimizza le impostazioni di conseguenza. È ora di giocare. Diventa invincibile..I nostri TV BRAVIA XR™ catturano la grafica e gli spazi sonori eccezionali dei giochi di oggi. Desideri di più? Associalo a una console PlayStation®?5 per un coinvolgimento totale.Volume del colore esteso per la nostra palette più ampia di sempre.Milioni di pixel individuali auto-illuminanti. Miliardi di colori realistici. XR Triluminos Max™ offre un'ampia gamma di tonalità e sfumature, anche nelle scene più luminose. 

Sony XR-77A95L (77", A95L, OLED, 4K, 2023, CH)
TV
Energy Label F
CHF3499.–

Sony XR-77A95L

77", A95L, OLED, 4K, 2023, CH

7. Sony KD-65X85L

Incredibly realistic contrast and fluid motion. Realistic contrast across the entire screen, both in bright and dark areas, thanks to Full Array LED and the 4K HDR X1 processor. The Full Array LED display technology allows for greater brightness and deep blacks, while X-Motion Clarity ensures sharp images in fast scenes. Action scenes, dramas, or music: thanks to the powerful X-Balanced speakers that give the TV a sleek shape, you can hear every content clearly. A wide sound spectrum at any volume, providing an exciting, high-quality audio experience with strong bass. Hundreds of movies await you in the BRAVIA Core app, exclusive to BRAVIA TV owners. You can choose up to 10 movies in 4K HDR quality and IMAX Enhanced and stream them unlimited for up to 24 months. After redeeming your movie credits, you can borrow or buy more movies on BRAVIA Core for your endless cinema experience. The slim bezel is designed to maximize screen space without distractions. Save up to 32% more energy. In the ECO Dashboard, you can find all your eco-settings in one place. 

Sony KD-65X85L (65", X85L, LCD, 4K, 2023)
TV
Energy Label F
CHF999.–

Sony KD-65X85L

65", X85L, LCD, 4K, 2023

8. Sony KD-55X85L

Realistic contrast across the entire screen, both in bright and dark areas, thanks to Full Array LED and 4K HDR X1 processor. The Full Array LED picture technology allows for greater brightness and rich blacks, while X-Motion Clarity ensures sharp images in fast-paced scenes. Action scenes, dramas, or music: thanks to the powerful X-Balanced speaker that gives the TV a sleek shape, you can hear every content clearly. A wide sound spectrum at any volume for an exciting, high-quality audio experience with deep bass.

Hundreds of movies await you in the BRAVIA Core app, exclusive to BRAVIA TV owners. You can choose up to 10 movies in 4K HDR quality and IMAX Enhanced and stream them unlimited for up to 24 months. After redeeming your movie credits, you can rent or purchase more movies on BRAVIA Core for your endless cinema experience. The slim frame is designed to maximize your screen area without distractions. Save up to 32% more energy. In the ECO Dashboard, you can find all your eco settings in one place.
 

What our customers think

Pro

  • 2 remote controls
  • Picture is good
  • Colour display is good

Contra

  • No headphone output
  • No analogue connections
Sony KD-55X85L (55", X85L, LCD, 4K, 2023)
TV
Energy Label F
CHF899.–

Sony KD-55X85L

55", X85L, LCD, 4K, 2023

9. Sony K-75S3

Movies come to life at home. Bravia is made for movies. With cinema sound and stunning visuals, your home becomes a private cinema. All your streams on one screen. Over 400,000 movies and series are available through your streaming services, organized by themes and genres based on your interests. Enjoy films from the Bravia library for the ultimate home cinema experience. Top movies are instantly available with Sony Pictures Core. Your Bravia TV comes with a movie credit, so you can watch some of the latest films right away. Redeem up to 15 movies and enjoy up to 24 months of access to a curated selection of up to 100 films that are regularly updated. A TV for the whole family. With kids' profiles, children get their very own Google TV experience—a dedicated space with apps and entertainment just for them. Kids can choose from a variety of playful avatars and designs. Parents can specify which streaming services are displayed, limit screen time, and set a bedtime. Easily control your TV with your voice (and a little help from Google Assistant). Your TV makes operation simple. With voice commands to Google Assistant, you can search for movies, stream apps, play music, and control the TV. Get answers to questions, adjust room temperature and lighting, and even check who is ringing the doorbell. Just say "Hey Google" and get started. 

Sony K-75S3 (75", Bravia 3, LCD, 4K, 2025)
TV
Energy Label E
CHF899.–

Sony K-75S3

75", Bravia 3, LCD, 4K, 2025

10. Sony KD-32W800

High Dynamic Range. This television offers you the excitement of movies and games in HDR with vibrant details. It features a variety of HDR formats, including HDR10 and Hybrid Log-Gamma. BRAVIA ENGINE. The BRAVIA ENGINE produces HD images with less noise from digital high-definition and analog signals through fully digital processing. Additionally, color and contrast are enhanced, allowing you to enjoy images full of vibrant details and depth. Android TV. You just have to say it, and your entertainment wishes will be fulfilled. With the advanced voice control of this Android Smart TV, you can quickly access movies and TV shows through apps or regular programming. Voice search. Search for your favorite content using your voice. Thanks to voice-controlled search, complicated navigation or tedious typing is a thing of the past. Just ask. Works with Ok Google. Connect to a Google Assistant-enabled device to control your Sony TV hands-free. Start your favorite videos on the Sony TV just with your voice. Simply say "OK Google." Chromecast built-in. With Chromecast built-in, you can stream your favorite videos, games, and apps from your mobile device to your TV in full quality. Just press the Cast button on your Android or iOS device, and you'll see your favorite content on the big screen. While streaming content, you can continue to use your smartphone or tablet as usual. 

Sony KD-32W800 (32", W800, LCD, HD, 2023)
TV
Energy Label F
CHF269.–

Sony KD-32W800

32", W800, LCD, HD, 2023

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