Best selling Smartphones from Apple

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1. Apple iPhone 17

iPhone 17. more beautiful. Even more robust. 6.3" display with ProMotion, Ceramic Shield , 48 MP rear cameras, centre stage front camera, A19 chip and more.
- DESIGNED
TO INSPIRE. MADE TO LAST. - The iPhone 17 comes in five fantastic colours, a brighter 6.3" display and a front with Ceramic Shield for 3x better scratch resistance.
- 6.3" DISPLAY WITH PROMOTION. BRIGHTER. BRILLANT. - Smooth scrolling with ProMotion up to 120 Hz, better contrast outdoors with 3,000 nits peak brightness and 33% less reflections.
- INCREDIBLE PHOTOS - With the high-quality 48MP Dual Fusion camera system, 2x optical quality zoom and 48MP Fusion ultra-wide angle camera, you can take super high-resolution photos automatically.
- 18MP CENTER STAGE FRONT CAMERA - Flexible image sections. Smart group selfies, videos with dual front and rear camera recording and more.
- A19 CHIP. MUCH PERFORMANCE. MUCH LONGER. - With a 5Core GPU, the improved Neural Engine supports everything you do on iPhone - from Apple Intelligence3 to AAA games.
- CHARGES FAST. RUNS LONG. - All-day battery with up to 30 hours of video playback.4 Charges up to 50% in 20 minutes.
- iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
- DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
- SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. And in the event of a serious car accident, the iPhone can contact emergency services if you can't.
- BETTER CONNECTIONS. SUPER HIGH SPEEDS. - Stay connected faster with secure connectivity via Wi-Fi 7, 5G networks10, Bluetooth 6 and eSIM.
 

What our customers think

Pro

  • Super camera
  • Nice soft display
  • Solid battery

Contra

  • Expensive compared to other mobile phones
  • Price just a little bit💸
  • Packaging of the mobile was a bit dirty
Apple iPhone 17 (256 GB, Black, 6.30", Dual SIM, 5G)
Smartphones
Energy Label A
CHF757.–

Apple iPhone 17

256 GB, Black, 6.30", Dual SIM, 5G

2. Apple iPhone 17 Pro

iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3" display, aluminium unibody design, A19 Pro chip, 48 MP rear camera and groundbreaking battery life.

UNIBODY DESIGN. FOR UNIQUE PERFORMANCE. - Hot-forged aluminium unibody design for the most powerful iPhone ever.
ROBUST CERAMIC SHIELD. ON THE FRONT AND BACK. - The Ceramic Shield protects the back of the iPhone 17 Pro for 4x higher breakage protection.2 And the new Ceramic Shield on the front has 3x better scratch resistance.
THE ULTIMATE PRO CAMERA SYSTEM - With 48 MP rear cameras and 8x optical-quality zoom - the widest zoom range ever on an iPhone. It's like having 8 Pro Lenses in your pocket.
18MP CENTER STAGE FRONT CAMERA - Flexible framing. Smart group selfies, videos with dual front and rear camera recording and more.
A19 PRO CHIP. VAPOUR COOLED. FAST AS A FLASH. - The A19 Pro is the most powerful iPhone chip ever, with up to 40 per cent higher consistent performance.
BREAKING BATTERY LIFE - The unibody design significantly improves battery life with up to 31 hours of video playback. Charge up to 50% in 20 minutes.
iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. And in the event of a serious car accident, the iPhone can contact the emergency services if you can't.
 

What our customers think

Pro

  • Top camera, that's an important part
  • Better battery
  • Beautiful design

Contra

  • It is expensive
  • 1:1 like the 16 pro
  • Small battery
Apple iPhone 17 Pro (256 GB, Deep Blue, 6.30", Dual SIM, 5G)
Smartphones
Energy Label A
CHF1079.–

Apple iPhone 17 Pro

256 GB, Deep Blue, 6.30", Dual SIM, 5G

3. Apple iPhone 17e

The iPhone 17e has an impressive 6.1" Super Retina XDR display, the fast and powerful A19 chip, all-day battery life and 256 GB storage in the starting configuration.

-
ENCHANTED AT THE PAYMENT - The iPhone 17e comes with many of the same great features as the iPhone 17. And at a really good price.
- ACTION BUTTON - For quick, customisable access to your most used apps and features. Or visual intelligence to learn more about your surroundings.
- MADE TO LAST - The iPhone 17e is protected on the front by Ceramic Shield 2, with 3x better scratch resistance than the previous generation.
- BRILLIANT DISPLAY - The 6.1" Super Retina XDR display makes images look vibrant and text easy to read. And the seven-layer anti-reflective coating reduces glare - even in bright sunlight.
- BATTERY FOR THE WHOLE DAY - write messages, surf the web and watch films and series for hours. Fast charging with USB C and now with MagSafe.
- FAST WIRELESS CHARGING. ALL AT THE CLICK OF A BUTTON WITH MAGSAFE. - The iPhone 17e enables wireless charging with up to 15 W, compared to 7.5 W with the iPhone 16e. So you can charge it easily, conveniently and quickly at any time.
- A19 CHIP. POWER. WITHOUT END. - With the A19 chip, everything you do feels fast and fluid - even demanding AAA gaming, 4K streaming and more.
- TWO ADVANCED CAMERAS IN ONE - The 48 MP Fusion camera delivers 2x telephoto zoom in optical quality. And with next-generation portraits, you can capture a special moment in a photo and later turn it into a stunning portrait by blurring the background after the shot.
 

What our customers think

Pro

  • Magsafe is practical
  • 48-Mix Fusion camera
  • Battery (easily lasts one day)

Contra

  • 60 Hz
  • Only one camera
  • Display only 60 Hertz - not up to date
Apple iPhone 17e (256 GB, Black, 6.10", SIM + eSIM, 5G)
Smartphones
Energy Label A
CHF563.–

Apple iPhone 17e

256 GB, Black, 6.10", SIM + eSIM, 5G

4. Apple iPhone 16e

The iPhone 16e was developed for Apple Intelligence. It comes with the power of the A18 chip1, a 48 MP Fusion camera that takes super-high resolution photos and a gigantic battery life - for more time to write messages, surf the web and more 

What our customers think

Pro

  • Super battery
  • Fantastic camera: The photo and video quality is at a professional level.
  • Light in the hand

Contra

  • no 0.5x camera
  • Rather expensive
  • Nothing for my daughter, not even for me
Apple iPhone 16e (128 GB, Black, 6.10", SIM + eSIM, 5G)
Smartphones
In our showroom
Energy Label B
CHF489.–

Apple iPhone 16e

128 GB, Black, 6.10", SIM + eSIM, 5G

5. Apple iPhone 17 Pro Max

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9" display, aluminium unibody design, A19 Pro chip, 48 MP rear cameras and the best battery life to date.

UNIBODY DESIGN. FOR UNIQUE PERFORMANCE. - Hot-forged aluminium unibody design. For the most powerful iPhone ever.
ROBUST CERAMIC SHIELD. ON THE FRONT AND BACK. - The Ceramic Shield protects the back of the iPhone 17 Pro Max for 4x higher breakage protection. And the new Ceramic Shield 2 on the front has 3x better scratch resistance.
THE ULTIMATE PRO CAMERA SYSTEM - With 48 MP rear cameras and 8x optical quality zoom - the widest zoom range ever on an iPhone. It's like having 8 Pro Lenses in your pocket.
18MP CENTER STAGE FRONT CAMERA - Flexible framing. Smart group selfies, videos with dual front and rear camera recording and more.
A19 PRO CHIP. VAPOUR COOLED. FAST AS A FLASH. - The A19 Pro is the most powerful iPhone chip ever, with up to 40 per cent higher consistent performance.
THE BEST BATTERY LIFE IN AN IPHONE - The unibody design significantly improves battery life with up to 37 hours of video playback. Charge up to 50% in 20 minutes.
iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. In the event of a serious car accident, the iPhone can contact the emergency services if you can't.
 

What our customers think

Pro

  • Camera ( Top balanced)
  • Has battery for 2 days with my use
  • Sensational display

Contra

  • Memory far too expensive and not expandable
  • Long delivery time
  • Weight and size.
Apple iPhone 17 Pro Max (256 GB, Silver, 6.90", Dual SIM, 5G)
Smartphones
Energy Label A
CHF1148.–

Apple iPhone 17 Pro Max

256 GB, Silver, 6.90", Dual SIM, 5G

6. Apple iPhone 15

Every year, Apple unveils the new iPhone models during the September keynote, and with the iPhone 15, you can look forward to even more power and a visual update. The advanced camera system is enhanced with a better setup, featuring a 48-megapixel main camera, a 12-megapixel ultra-wide camera, a 12-megapixel front camera, and 2x optical zoom. There’s also an upgrade in the processor compared to the previous model: the iPhone 15 ensures smooth performance for your daily tasks, whether browsing, multitasking, or streaming content, thanks to its powerful hardware, including the super-fast A16 Bionic chip and 6 GB of RAM. The frame of the 6.1-inch (15.49 cm) Super Retina XDR display has become thinner with the iPhone 15, making the display of the Apple smartphone appear almost endless. Additionally, the iPhone 15 series features Dynamic Island for all models—not just the Pro models. Under the display, the iPhone 15 has a larger battery. Thanks to the intelligent 3,877 mAh battery that adapts to your usage behavior, the Apple iPhone becomes your reliable companion throughout the day and can even be charged wirelessly. The iPhone 15 also introduces the USB-C port, which will be standardized for all small and medium-sized electronic devices in the EU starting in 2024. Order the iPhone 15 now and choose between storage options of 128 GB, 256 GB, and 512 GB, as well as colors including Rose, Yellow, Green, Blue, and Black. Included in the box: Apple iPhone 15, USB-C to USB-C charging cable (1 m), documentation. 

What our customers think

Pro

  • Size,Camera,Battery
  • USB-C at last
  • Beautiful design with the coloured frosted glass.

Contra

  • a bit expensive
  • Rather thick display edge
  • too big and slippery. great for falling out of your hand
Apple iPhone 15 (128 GB, Black, 6.10", SIM + eSIM, 5G)
Smartphones
Energy Label B
CHF549.–

Apple iPhone 15

128 GB, Black, 6.10", SIM + eSIM, 5G

7. Apple iPhone 16

With camera control, you can more easily and quickly access camera tools like zoom or depth of field, capturing the perfect photo in record time. The improved ultra-wide camera with autofocus allows you to take incredibly detailed macro photos and videos. Capture stunning high-resolution images with the 48 MP Fusion camera or zoom in with 2x optical quality telephoto zoom. The next-generation photographic styles offer you more creative flexibility, making each photo even more your own. You can also undo all styles at any time. The A18 chip represents a leap of two generations from the A16 Bionic chip in the iPhone 15, enabling advanced photo and video features and console-level gaming with exceptional energy efficiency. The iPhone 16 works in tandem with the A18 chip, providing a real boost to battery life with up to 22 hours of video playback. Charge via USB-C or connect a MagSafe charger for faster wireless charging.

The iPhone 16 features a sturdy aerospace-grade aluminum design with a 6.1" Super Retina XDR display. It is extremely durable, with next-generation Ceramic Shield on the front that is 2x tougher than any other smartphone glass. The fastest way to your favorite feature: simply press and hold to launch the desired function, such as the flashlight, a voice memo, or silent mode. With iOS 18, you can color the icons on your home screen in any shade. Find your favorite shots faster in the revamped Photos app. And in iMessage, add playful, animated effects to words, phrases, or emojis. With crash detection, the iPhone can recognize a severe car accident and call for help if you are unable to do so.
 

What our customers think

Pro

  • Camera quality up to 48mp
  • Beautiful colour
  • faster, better battery, bigger

Contra

  • No charger included, but hey, at least the box looks expensive.
  • 60Hz screen only
  • Apple Intelligence not yet officially usable
Apple iPhone 16 (128 GB, Black, 6.10", SIM + eSIM, 5G)
Smartphones
Energy Label B
CHF649.–

Apple iPhone 16

128 GB, Black, 6.10", SIM + eSIM, 5G

8. Apple iPhone Air

iPhone Air. The thinnest iPhone ever. 6.5" display, robust Ceramic Shield on the front and back, A19 Pro chip, 48 MP Fusion camera system and centre stage front camera.
- SUPER THIN. SUPER LIGHT. SUPER STRONG. - The thinnest iPhone ever with the power of a Pro chip. At 5.6 mm, the new iPhone Air is so incredibly thin and light that it's almost unbelievable.
- ROBUSTER THAN ANY iPHONE BEFORE - Ultra-light titanium frame. The Ceramic Shield protects the back of the iPhone Air, for 4x higher breakage protection. And the new Ceramic Shield 2 on the front has 3x better scratch resistance.
- TWO ADVANCED CAMERAS IN ONE - 48 MP Fusion camera system with 2x optical quality zoom. Simply take perfect shots - right from where you stand.
- 18MP CENTER STAGE FRONT CAMERA - Flexible image sections. Smart group selfies, videos with dual front and rear camera recording and more.
- A19 PRO CHIP. EXTREMELY FAST. EXTREMELY EFFICIENT. - The A19 Pro is the most efficient iPhone chip ever. It delivers pro performance in a breakthrough thin and light design.
- ALL-DAY BATTERY - All-day battery life with up to 27 hours of video playback.
- iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
- DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.6
- SATELLITE FEATURES - If you need to contact emergency services but don't have network or Wi-Fi, you can use Emergency SOS via satellite.7 And in the event of a serious car accident, iPhone can contact emergency services if you can't.
 

What our customers think

Pro

  • Good display
  • Very light
  • I have never actually needed the additional battery

Contra

  • Camera offers few options
  • Only 1 speaker
  • Mono loudspeaker
Apple iPhone Air (256 GB, Space Black, 6.50", Dual SIM, 5G)
Smartphones
In our showroom
Energy Label A
CHF749.–

Apple iPhone Air

256 GB, Space Black, 6.50", Dual SIM, 5G

9. Apple iPhone 16 Plus

- THE NEW CAMERA CONTROL - With the camera control, you can access camera tools such as zoom or depth of field more easily and quickly and take the perfect photo in record time.
- CLOSE TO PERFECT - Capture incredibly detailed macro photos and videos with the improved ultra-wide angle camera with autofocus. Take stunning high-resolution pictures with the 48 MP Fusion camera or zoom in with the 2x telephoto zoom in optical quality.
- PHOTOGRAPHIC STYLES - The latest generation of photographic styles give you more creative flexibility. So you can make every photo even more yours. And you can undo all styles at any time.
- SUPERSMARTER A18 CHIP - The A18 takes a two-generation leap from the A16 Bionic chip in the iPhone 15, enabling advanced photo and video features and console-level gaming with exceptional power efficiency.
- LONGER BATTERY LIFE - The iPhone 16 Plus employees the A18 chip. This provides a real boost to the battery with up to 27 hours of video playback.1 Charge via USB C or connect a MagSafe charger for faster wireless charging.2
- BUILT TO LAST - The iPhone 16 Plus has a rugged space-age aluminium design with a 6.7" Super Retina XDR display.3 It's extremely durable with the latest generation Ceramic Shield on the front, which is 2x harder than any other smartphone glass.
- THE ACTION BUTTON - The fastest way to your favourite feature. Simply press and hold it to start the function you want - such as the torch, a voice memo or silent mode.
- CUSTOMISE YOUR IPHONE - With iOS 18, you can colour the icons on your home screen in any shade you like. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to words, sentences or phrases in iMessage.
- WICHTIGE SAFETY FEATURES - With Accident Detection, iPhone can recognise a serious car accident and call for help when you can't.
 

What our customers think

Pro

  • The screen size
  • Camera, a Pro version is superfluous in my case

Contra

  • 60 Hz display only
  • 60 Hz display
Apple iPhone 16 Plus (128 GB, Black, 6.70", SIM + eSIM, 5G)
Smartphones
Energy Label B
CHF724.–

Apple iPhone 16 Plus

128 GB, Black, 6.70", SIM + eSIM, 5G

10. Apple iPhone SE (3rd Gen)

Speed runs in the family. The heart of the iPhone SE is the same extremely powerful A15 Bionic chip found in the iPhone 13.

The A15 Bionic makes everything better.
Apps load at lightning speed and feel incredibly smooth.

And that's not all. You get an incredibly fluid graphics performance for gaming.

Great battery life. A highly efficient chip, an optimized battery, and iOS 15 work together for even more battery life. If you want to charge your iPhone SE, you can simply place it on a wireless charger. Or you can connect it to a 20W power adapter or higher to fast charge from 0 to 50% in about 30 minutes.

5G is now in the SE.

Charge faster. Stream faster. Play faster. Wait less. Enjoy more.

Whether it's live streaming, multiplayer gaming, or video sharing – 5G makes everything much faster. This makes even HD FaceTime and SharePlay feel smooth and seamless when you're on the go. And when you don't need as much speed, the iPhone SE switches to the energy-saving Smart Data Mode.

With the power of the A15 Bionic and a fast 5G connection, the future can come.
 

What our customers think

Pro

  • Pleasant size
  • Small and handy
  • The SE is small, easy to handle, sexy and looks good,

Contra

  • Camera worse than the camera on my Iphone 6s.
  • Weaker battery than other SEs
  • Display susceptible to scratches
Apple iPhone SE (3rd Gen) (64 GB, Midnight, 4.70", SIM + eSIM, 5G)
Smartphones
CHF342.70

Apple iPhone SE (3rd Gen)

64 GB, Midnight, 4.70", SIM + eSIM, 5G

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