Best Apple products in the Smartphones category
On this page you'll find a ranking of the best Apple products in this category. To give you a quick overview, we've already ranked the most important information about the products for you.
1. Apple iPhone 16 Pro
The iPhone 16 Pro features a strong and lightweight titanium design with a larger 6.3" Super Retina XDR display. It is extremely durable with next-generation Ceramic Shield on the front, which is twice as hard as any other smartphone glass. With camera controls, you can easily and quickly access camera tools like zoom or depth of field to capture the perfect photo in record time. Elevate your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48 MP Fusion camera. The improved 48 MP ultra-wide camera allows you to capture fascinating details in macro photos and wide-angle shots.
Take your videos to a whole new level – with 4K 120 fps Dolby Vision, made possible by the 48 MP Fusion camera and four studio-quality microphones for higher-quality audio recordings. A pro studio in your pocket. The latest generation of photographic styles gives you more creative flexibility, making each photo even more your own. And with innovations in the image pipeline, you can now undo any style at any time. The A18 Pro chip enables advanced photo and video features like camera controls and impressive graphics performance for AAA gaming. The iPhone 16 Pro delivers incredibly energy-efficient performance with up to 27 hours of video playback. Charge via USB-C or connect a MagSafe charger for faster wireless charging. With iOS 18, you can tint the icons on your home screen in any color, find your favorite shots faster in the revamped Photos app, and add playful, animated effects to words, phrases, or emojis in iMessage. With crash detection, the iPhone can recognize a severe car accident and call for help if you cannot.
2. Apple iPhone 16
With the camera controls, you can more easily and quickly access camera tools like zoom or depth of field to capture the perfect photo in record time. The enhanced ultra-wide camera with autofocus allows you to take incredibly detailed macro photos and videos. Capture stunning high-resolution images with the 48 MP Fusion camera or zoom in with 2x optical quality telephoto zoom. The next-generation photographic styles give you more creative flexibility, making each photo even more your own. You can also undo all styles at any time. The A18 chip represents a leap of two generations from the A16 Bionic chip in the iPhone 15, enabling advanced photo and video features as well as console-level gaming with exceptional energy efficiency. The iPhone 16 works in tandem with the A18 chip, providing a real boost to battery life with up to 22 hours of video playback. Charge via USB-C or connect a MagSafe charger for faster wireless charging.
The iPhone 16 features a sturdy aerospace-grade aluminum design with a 6.1" Super Retina XDR display. It is extremely durable with the latest generation Ceramic Shield on the front, which is 2x tougher than any other smartphone glass. The fastest way to your favorite feature. Simply press and hold to launch the desired function—such as the flashlight, a voice memo, or silent mode. With iOS 18, you can tint the icons on your home screen in any color. Find your favorite shots faster in the revamped Photos app. And in iMessage, add playful, animated effects to words, phrases, or emojis. With crash detection, the iPhone can recognize a severe car accident and call for help if you are unable to do so.
3. Apple iPhone 16e
The iPhone 16e was developed for Apple Intelligence. It comes with the power of the A18 chip1, a 48 MP Fusion camera that takes super-high resolution photos and a gigantic battery life - for more time to write messages, surf the web and more
4. Apple iPhone 15
Every year, Apple unveils the new iPhone models at the September keynote, and with the iPhone 15, you can look forward to even more power and a visual update. The advanced camera system is enhanced with a better camera setup, featuring a 48-megapixel main camera, a 12-megapixel ultra-wide camera, a 12-megapixel front camera, and 2x optical zoom. There’s also a processor upgrade compared to the previous model: the iPhone 15 ensures smooth performance for your daily tasks with powerful hardware, including the super-fast A16 Bionic chip and 6 GB of RAM—whether you’re browsing, multitasking, or streaming content. The frame of the 6.1-inch (15.49 cm) Super Retina XDR display has become thinner with the iPhone 15, making the display of the Apple smartphone appear almost endless. Additionally, the iPhone 15 series features Dynamic Island for all models—not just the Pro models. Under the display, the iPhone 15 has a larger battery. Thanks to the intelligent 3,877 mAh battery that adapts to your usage patterns, the Apple iPhone becomes your reliable companion throughout the day and can even be charged wirelessly. The iPhone 15 also introduces the USB-C port, which will be standardized for all small and medium-sized electronic devices in the EU starting in 2024. Order the iPhone 15 now and choose between storage options of 128 GB, 256 GB, and 512 GB, as well as colors such as Rose, Yellow, Green, Blue, and Black. Included in the box: Apple iPhone 15, USB-C to USB-C charging cable (1 m), documentation.
5. Apple iPhone 16 Pro Max
The iPhone 16 Pro Max features a strong and lightweight titanium design with a larger 6.9" Super Retina XDR display. It is extremely durable with next-generation Ceramic Shield on the front, which is twice as hard as any other smartphone glass. With camera controls, you can access camera tools like zoom or depth of field more easily and quickly capture the perfect photo in record time. Elevate your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48 MP Fusion camera. The improved 48 MP ultra-wide camera lets you capture stunning details in macro photos and wide-angle shots.
Take your videos to a whole new level – with 4K 120 fps Dolby Vision, made possible by the 48 MP Fusion camera and four studio-quality microphones for superior audio recordings. A pro studio in your pocket. The next-generation photographic styles give you more creative flexibility, making each photo even more your own. And with innovations in the image pipeline, you can now undo any style at any time. The A18 Pro chip enables advanced photo and video features like camera controls and impressive graphics performance for AAA gaming. The iPhone 16 Pro Max delivers incredibly energy-efficient performance with up to 33 hours of video playback. Charge via USB-C or connect a MagSafe charger for faster wireless charging. With iOS 18, you can tint the icons on your home screen in any color. Find your favorite shots faster in the revamped Photos app. And in iMessage, add playful, animated effects to words, sentences, or emojis. With crash detection, the iPhone can recognize a severe car accident and call for help if you can't.
6. Apple iPhone 13
IPhone 13: The most advanced dual-camera system ever on an iPhone. Capture incredible photos and videos in low light with the new wide-angle camera. Use the ultra-wide camera to take in more of your surroundings. Create stunning films with Cinematic mode. iPhone 13: 6.1" Super Retina XDR display, which is even brighter and easier to see in direct sunlight. Bright whites, deep blacks, and incredible color accuracy. The ultra-high pixel density makes photos and text look razor-sharp. The A15 Bionic chip makes every task smoother and enables features like Cinematic mode, photographic styles, Live Text, and more. It is also more efficient, contributing to a significant boost in battery life. Durable design with Ceramic Shield. Aerospace-grade aluminum. Industry-leading IP68 water resistance. 5G enables super-fast downloads, high-quality streaming, and even demanding multiplayer gaming. The iPhone 13 has more 5G bands for 5G speed in more places. Data plan required. 5G is available in select countries and through select carriers. Speeds may vary by location and carrier.
7. Apple iPhone 14
IPhone 14
New innovation with a 6.1-inch display – a perfect size for smartphone use. The best battery life ever in an iPhone. A huge leap for low-light photography. Featuring a brilliant Super Retina XDR display. The Ceramic Shield is tougher than any other smartphone glass. With iOS 16, you have great new options to customize your lock screen. Take a photo with a depth effect that’s even more impressive. Track your activity rings and see live updates from your favorite apps. The crash detection feature calls for help when you can’t. OLED technology delivers incredible contrast for bright whites and deep blacks. The high resolution and color accuracy ensure everything looks sharp and lifelike. True Tone adjusts the display to the surrounding light, making it easier on your eyes.
With the new main camera and improved image processing, you can capture even more spectacular shots in any light – especially in low light. Whether you’re filming during an adventurous hike or in a wild chase with your kids at the park, the Action mode ensures smooth videos. Cinematic mode automatically shifts focus to the most important subject in a scene, just like filmmakers do. And you can now shoot in 4K at 24 fps – the same frame rate as movies. The A15 Bionic with 5-core GPU provides the power for the latest features, making graphics-intensive games and AR apps feel incredibly smooth.
Color: Midnight
Included: iPhone with iOS 16, USB-C to Lightning cable, documentation.
8. Apple iPhone 15 Pro Max
The Apple iPhone 15 Pro Max is made from aerospace-grade titanium, which is strong yet lightweight, allowing for an extremely light model. The design also features rounded edges and a customizable action button, enabling users to personalize their iPhone. Powerful camera upgrades provide the equivalent of seven professional lenses with incredible image quality, including an advanced 48MP main camera system that supports extremely high-resolution photos, next-generation portraits with focus and depth control, night mode enhancements, and Smart HDR, as well as a 5x telephoto camera. The A17 Pro enables next-generation gaming experiences and professional performance. The USB-C port is equipped with USB 3 speeds—up to 20 times faster than USB 2—and, along with various video formats, facilitates powerful professional workflows.
9. Apple iPhone SE (3rd Gen)
Speed runs in the family. The heart of the iPhone SE is the same extremely powerful A15 Bionic chip found in the iPhone 13.
The A15 Bionic makes everything better. Apps load at lightning speed and feel incredibly smooth.
And that's not all. You get an incredibly fluid graphics performance for gaming.
Great battery life. A highly efficient chip, an optimized battery, and iOS 15 work together for even more battery life. If you want to charge your iPhone SE, you can simply place it on a wireless charger. Or you can connect it to a 20W power adapter or higher to fast charge from 0 to 50% in about 30 minutes.
5G is now in the SE.
Charge faster. Stream faster. Play faster. Wait less. Enjoy more.
Whether it's live streaming, multiplayer gaming, or video sharing – 5G makes everything much faster. This makes even HD FaceTime and SharePlay feel smooth and seamless when you're on the go. And when you don't need as much speed, the iPhone SE switches to the energy-saving Smart Data Mode.
With the power of the A15 Bionic and a fast 5G connection, the future can come.
Smartphones
In our showroom
CHF382.56
Apple iPhone SE (3rd Gen)
64 GB, Midnight, 4.70", SIM + eSIM, 12 Mpx, 5G
10. Apple iPhone 16 Plus
- THE NEW CAMERA CONTROL - With the camera control, you can access camera tools such as zoom or depth of field more easily and quickly and take the perfect photo in record time.
- CLOSE TO PERFECT - Capture incredibly detailed macro photos and videos with the improved ultra-wide angle camera with autofocus. Take stunning high-resolution pictures with the 48 MP Fusion camera or zoom in with the 2x telephoto zoom in optical quality.
- PHOTOGRAPHIC STYLES - The latest generation of photographic styles give you more creative flexibility. So you can make every photo even more yours. And you can undo all styles at any time.
- SUPERSMARTER A18 CHIP - The A18 takes a two-generation leap from the A16 Bionic chip in the iPhone 15, enabling advanced photo and video features and console-level gaming with exceptional power efficiency.
- LONGER BATTERY LIFE - The iPhone 16 Plus employees the A18 chip. This provides a real boost to the battery with up to 27 hours of video playback.1 Charge via USB C or connect a MagSafe charger for faster wireless charging.2
- BUILT TO LAST - The iPhone 16 Plus has a rugged space-age aluminium design with a 6.7" Super Retina XDR display.3 It's extremely durable with the latest generation Ceramic Shield on the front, which is 2x harder than any other smartphone glass.
- THE ACTION BUTTON - The fastest way to your favourite feature. Simply press and hold it to start the function you want - such as the torch, a voice memo or silent mode.
- CUSTOMISE YOUR IPHONE - With iOS 18, you can colour the icons on your home screen in any shade you like. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to words, sentences or phrases in iMessage.
- WICHTIGE SAFETY FEATURES - With Accident Detection, iPhone can recognise a serious car accident and call for help when you can't.
