Best selling Smartphones from Apple
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1. Apple iPhone 17 Pro
iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3" display, aluminium unibody design, A19 Pro chip, 48 MP rear camera and groundbreaking battery life.
UNIBODY DESIGN. FOR UNIQUE PERFORMANCE. - Hot-forged aluminium unibody design for the most powerful iPhone ever.
ROBUST CERAMIC SHIELD. ON THE FRONT AND BACK. - The Ceramic Shield protects the back of the iPhone 17 Pro for 4x higher breakage protection.2 And the new Ceramic Shield on the front has 3x better scratch resistance.
THE ULTIMATE PRO CAMERA SYSTEM - With 48 MP rear cameras and 8x optical-quality zoom - the widest zoom range ever on an iPhone. It's like having 8 Pro Lenses in your pocket.
18MP CENTER STAGE FRONT CAMERA - Flexible framing. Smart group selfies, videos with dual front and rear camera recording and more.
A19 PRO CHIP. VAPOUR COOLED. FAST AS A FLASH. - The A19 Pro is the most powerful iPhone chip ever, with up to 40 per cent higher consistent performance.
BREAKING BATTERY LIFE - The unibody design significantly improves battery life with up to 31 hours of video playback. Charge up to 50% in 20 minutes.
iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. And in the event of a serious car accident, the iPhone can contact the emergency services if you can't.
What our customers think
Pro
- Fast, lots of memory, good camera
- Long-lasting battery / easily lasts 2 days
- Bright display
Contra
- Rather expensive
- 1:1 like the 16 pro
- Small BATTERY
2. Apple iPhone 18 Pro
Progressive. The ultimate Pro iPhone. Your most powerful upgrade yet.
iPhone 18 Pro. 6.3-inch display with ProMotion¹, 48 MP Fusion main camera with variable aperture, a significant boost in battery life and the A20 Pro chip.
• Four brilliant colours. A robust design – built to last, with an aluminium unibody design and colour-matched glass on the back for a more cohesive look.
• Immersive Pro display – A 6.3-inch Super Retina XDR display. Brighter. Less glare. And with ProMotion up to 120 Hz.
• Durable Ceramic Shield. On the front and back – built to last. Featuring Ceramic Shield on the back and Ceramic Shield 2 on the front, with 3x better scratch resistance than the iPhone 16 Pro.
• The ultimate Pro camera system – 48 MP Fusion main camera with variable aperture for even better photos and videos in low light and impressive depth of field. Customisable Pro controls. And 8x optical-quality zoom.
• 18 MP Centre Stage front camera – For flexible framing. Fit more people in the shot. Videos with dual recording from the front and rear cameras. And more.
• A20 Pro chip. A true AI powerhouse – with a next-generation vapour chamber and dual 16-core Neural Engine. Up to 40% better GPU performance than the iPhone 17 Pro.2 Specifically designed for AI.
• A HUGE LEAP in battery life – Up to 3 hours longer video playback than the iPhone 17 Pro.² Up to 24 hours’ use on a single charge. Faster wired charging, up to 50 per cent in around 15 minutes with a compatible power adaptor.
• APPLE INTELLIGENCE − Private. Secure. And packed with power. Type away, express your personality and get things done effortlessly.
• KEY SAFETY FEATURES – With Crash Detection, the iPhone can detect a serious car crash and call for help if you’re unable to do so yourself.
What our customers think
Pro
- An impressive camera
- Long battery life
Contra
- nothing much new
- expensive storage upgrades
3. Apple iPhone 17 Pro Max
iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9" display, aluminium unibody design, A19 Pro chip, 48 MP rear cameras and the best battery life to date.
UNIBODY DESIGN. FOR UNIQUE PERFORMANCE. - Hot-forged aluminium unibody design. For the most powerful iPhone ever.
ROBUST CERAMIC SHIELD. ON THE FRONT AND BACK. - The Ceramic Shield protects the back of the iPhone 17 Pro Max for 4x higher breakage protection. And the new Ceramic Shield 2 on the front has 3x better scratch resistance.
THE ULTIMATE PRO CAMERA SYSTEM - With 48 MP rear cameras and 8x optical quality zoom - the widest zoom range ever on an iPhone. It's like having 8 Pro Lenses in your pocket.
18MP CENTER STAGE FRONT CAMERA - Flexible framing. Smart group selfies, videos with dual front and rear camera recording and more.
A19 PRO CHIP. VAPOUR COOLED. FAST AS A FLASH. - The A19 Pro is the most powerful iPhone chip ever, with up to 40 per cent higher consistent performance.
THE BEST BATTERY LIFE IN AN IPHONE - The unibody design significantly improves battery life with up to 37 hours of video playback. Charge up to 50% in 20 minutes.
iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. In the event of a serious car accident, the iPhone can contact the emergency services if you can't.
What our customers think
Pro
- Good camera
- Has battery for 2 days with my use
- the response time of the display is extremely fast
Contra
- Actually too expensive
- Weight and size.
- Long delivery time
4. Apple iPhone 17
iPhone 17. more beautiful. Even more robust. 6.3" display with ProMotion, Ceramic Shield , 48 MP rear cameras, centre stage front camera, A19 chip and more.
- DESIGNED TO INSPIRE. MADE TO LAST. - The iPhone 17 comes in five fantastic colours, a brighter 6.3" display and a front with Ceramic Shield for 3x better scratch resistance.
- 6.3" DISPLAY WITH PROMOTION. BRIGHTER. BRILLANT. - Smooth scrolling with ProMotion up to 120 Hz, better contrast outdoors with 3,000 nits peak brightness and 33% less reflections.
- INCREDIBLE PHOTOS - With the high-quality 48MP Dual Fusion camera system, 2x optical quality zoom and 48MP Fusion ultra-wide angle camera, you can take super high-resolution photos automatically.
- 18MP CENTER STAGE FRONT CAMERA - Flexible image sections. Smart group selfies, videos with dual front and rear camera recording and more.
- A19 CHIP. MUCH PERFORMANCE. MUCH LONGER. - With a 5Core GPU, the improved Neural Engine supports everything you do on iPhone - from Apple Intelligence3 to AAA games.
- CHARGES FAST. RUNS LONG. - All-day battery with up to 30 hours of video playback.4 Charges up to 50% in 20 minutes.
- iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
- DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
- SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. And in the event of a serious car accident, the iPhone can contact emergency services if you can't.
- BETTER CONNECTIONS. SUPER HIGH SPEEDS. - Stay connected faster with secure connectivity via Wi-Fi 7, 5G networks10, Bluetooth 6 and eSIM.
What our customers think
Pro
- Great camera
- Display: bright and sharp, smooth when scrolling
- Battery easily lasts through the day
Contra
- Rather expensive
- Price just a little bit💸
- The aluminium housing makes it look a bit cheap
5. Apple iPhone 17e
The iPhone 17e has an impressive 6.1" Super Retina XDR display, the fast and powerful A19 chip, all-day battery life and 256 GB storage in the starting configuration.
- ENCHANTED AT THE PAYMENT - The iPhone 17e comes with many of the same great features as the iPhone 17. And at a really good price.
- ACTION BUTTON - For quick, customisable access to your most used apps and features. Or visual intelligence to learn more about your surroundings.
- MADE TO LAST - The iPhone 17e is protected on the front by Ceramic Shield 2, with 3x better scratch resistance than the previous generation.
- BRILLIANT DISPLAY - The 6.1" Super Retina XDR display makes images look vibrant and text easy to read. And the seven-layer anti-reflective coating reduces glare - even in bright sunlight.
- BATTERY FOR THE WHOLE DAY - write messages, surf the web and watch films and series for hours. Fast charging with USB C and now with MagSafe.
- FAST WIRELESS CHARGING. ALL AT THE CLICK OF A BUTTON WITH MAGSAFE. - The iPhone 17e enables wireless charging with up to 15 W, compared to 7.5 W with the iPhone 16e. So you can charge it easily, conveniently and quickly at any time.
- A19 CHIP. POWER. WITHOUT END. - With the A19 chip, everything you do feels fast and fluid - even demanding AAA gaming, 4K streaming and more.
- TWO ADVANCED CAMERAS IN ONE - The 48 MP Fusion camera delivers 2x telephoto zoom in optical quality. And with next-generation portraits, you can capture a special moment in a photo and later turn it into a stunning portrait by blurring the background after the shot.
What our customers think
Pro
- Battery (easily lasts one day)
- Fast processor
Contra
- Rather expensive
- Front and rear cameras are outdated
- Display only 60 Hertz - not up to date
6. Apple iPhone 16
With the camera controls, you can more easily and quickly access camera tools like zoom or depth of field, capturing the perfect photo in record time. The improved ultra-wide camera with autofocus allows you to take incredibly detailed macro photos and videos. Capture stunning high-resolution images with the 48 MP Fusion camera or zoom in with 2x optical quality telephoto zoom. The next-generation photographic styles give you more creative flexibility, allowing you to make each photo even more your own. You can also undo all styles at any time. The A18 chip represents a leap of two generations from the A16 Bionic chip in the iPhone 15. It enables advanced photo and video features as well as console-level gaming with exceptional energy efficiency. The iPhone 16 works in tandem with the A18 chip, providing a real boost to battery life with up to 22 hours of video playback. Charge via USB-C or connect a MagSafe charger for faster wireless charging.
The iPhone 16 features a sturdy aerospace-grade aluminum design with a 6.1" Super Retina XDR display. It is extremely durable with the latest generation Ceramic Shield on the front, which is 2x tougher than any other smartphone glass. The fastest way to your favorite feature: just press and hold to launch the desired function—like the flashlight, a voice memo, or silent mode. With iOS 18, you can color the icons on your home screen in any shade. Find your favorite shots faster in the revamped Photos app and add playful, animated effects to words, phrases, or emojis in iMessage. With crash detection, the iPhone can recognize a severe car accident and call for help if you are unable to.
What our customers think
Pro
- Good camera
- Beautiful colour
- Easy to operate
Contra
- Rather expensive
- 60Hz only
- Gets very hot very quickly
7. Apple iPhone Air
iPhone Air. The thinnest iPhone ever. 6.5" display, robust Ceramic Shield on the front and back, A19 Pro chip, 48 MP Fusion camera system and centre stage front camera.
- SUPER THIN. SUPER LIGHT. SUPER STRONG. - The thinnest iPhone ever with the power of a Pro chip. At 5.6 mm, the new iPhone Air is so incredibly thin and light that it's almost unbelievable.
- ROBUSTER THAN ANY iPHONE BEFORE - Ultra-light titanium frame. The Ceramic Shield protects the back of the iPhone Air, for 4x higher breakage protection. And the new Ceramic Shield 2 on the front has 3x better scratch resistance.
- TWO ADVANCED CAMERAS IN ONE - 48 MP Fusion camera system with 2x optical quality zoom. Simply take perfect shots - right from where you stand.
- 18MP CENTER STAGE FRONT CAMERA - Flexible image sections. Smart group selfies, videos with dual front and rear camera recording and more.
- A19 PRO CHIP. EXTREMELY FAST. EXTREMELY EFFICIENT. - The A19 Pro is the most efficient iPhone chip ever. It delivers pro performance in a breakthrough thin and light design.
- ALL-DAY BATTERY - All-day battery life with up to 27 hours of video playback.
- iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
- DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.6
- SATELLITE FEATURES - If you need to contact emergency services but don't have network or Wi-Fi, you can use Emergency SOS via satellite.7 And in the event of a serious car accident, iPhone can contact emergency services if you can't.
What our customers think
Pro
- pretty, thin, light, stable
- Large display
- Long battery life
Contra
- Front camera (selfies)
- Only 1 speaker
- Mono loudspeaker with moderate quality
8. Apple iPhone 15
Every year, Apple unveils the new iPhone models at the September keynote, and with the iPhone 15, you can look forward to even more power and a visual update. The advanced camera system is enhanced with a better camera setup, featuring a 48-megapixel main camera, a 12-megapixel ultra-wide camera, a 12-megapixel front camera, and 2x optical zoom. There’s also a processor upgrade compared to the previous model: the iPhone 15 ensures smooth performance for your daily tasks with powerful hardware, including the super-fast A16 Bionic processor and 6 GB of RAM—whether you're browsing, multitasking, or streaming content. The frame of the 6.1-inch (15.49 cm) Super Retina XDR display has become thinner with the iPhone 15, making the display of the Apple smartphone appear almost endless. Additionally, the iPhone 15 series features Dynamic Island for all models—not just the Pro models. Under the display, the iPhone 15 has a larger battery. Thanks to the intelligent 3,877 mAh battery that adapts to your usage habits, the Apple iPhone becomes your reliable companion throughout the day and can even be charged wirelessly. The iPhone 15 also introduces the USB-C port, which will be standardized for all small and medium-sized electronic devices in the EU starting in 2024. Order the iPhone 15 now and choose between storage options of 128 GB, 256 GB, and 512 GB, as well as colors Rose, Yellow, Green, Blue, and Black. Included in the box: Apple iPhone 15, USB-C to USB-C charging cable (1 m), documentation.
What our customers think
Pro
- Camera much better than my previous device
- USB-C at last
- Size, facial recognition
Contra
- it is expensive
- USB-C is probably not as durable as lightning
- Too big
9. Apple iPhone 18 Pro Max
Progressive. The ultimate Pro iPhone. Your most powerful upgrade yet. iPhone 18 Pro Max. 6.9-inch ProMotion display, 48 MP Fusion main camera with variable aperture, a huge leap in battery life and the A20 Pro chip.
• Four brilliant colours. A robust design – built to last, with an aluminium unibody design and colour-matched glass on the back for a more cohesive look.
• Immersive Pro Display – a 6.9" Super Retina XDR display. Brighter. Less glare. And with ProMotion up to 120 Hz.
• Robust Ceramic Shield. On the front and back – built to last. Featuring Ceramic Shield on the back and Ceramic Shield 2 on the front, with three times better scratch resistance than the iPhone 16 Pro.
• The ultimate Pro camera system – 48 MP Fusion main camera with variable aperture for even better photos and videos in low light and impressive depth of field. Customisable Pro controls. And 8x optical-quality zoom.
• 18 MP Centre Stage front-facing camera – For flexible framing. Fit more people in the shot. Videos with dual recording from the front and rear cameras. And more.
• A20 Pro chip. A true AI powerhouse – Featuring a next-generation vapour chamber and dual 16-core Neural Engine. Up to 40% better GPU performance than the iPhone 17 Pro Max. Designed for AI.
• HUGE LEAP in battery life – Up to 6 hours longer video playback than the iPhone 17 Pro Max.2 Up to 30 hours’ use on a single charge. Faster wired charging, up to 50% in around 15 minutes with a compatible power adaptor.
• APPLE INTELLIGENCE − Private. Secure. And packed with power. Write something, show your personality and get things done effortlessly.
• KEY SAFETY FEATURES – With Crash Detection, the iPhone can detect a serious car crash and call for help if you’re unable to do so yourself.
What our customers think
Pro
- Very high quality
- 2 nm processor
- Fast charging
10. Apple iPhone 16e
The iPhone 16e was developed for Apple Intelligence. It comes with the power of the A18 chip1, a 48 MP Fusion camera that takes super-high resolution photos and a gigantic battery life - for more time to write messages, surf the web and more
What our customers think
Pro
- Battery lasts over 4 days
- Not too big
- Good camera
Contra
- Doesn't have a second or third camera lens (if anyone actually needs one)
- Rather expensive
- 'only' 60 Hz
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