Questions about HP Spectre Folio

yes, a pen is included (incl. spare refills)

Product images of laptops and keyboards are always illustrations and are practically never shown in the CH layout (not even by the manufacturer). Normally, the US layout is shown. However, all products at Digitec are in the CH layout unless explicitly mentioned otherwise (see specifications). You will receive this laptop in the CH layout with QWERTY, large ENTER key, ö/é, ä/à, ü/è and the rest of the symbols, in the usual place, as you already know it.