The Socialmatic, available in black and white, visually resembles the Instagram logo with its square body. It captures photos with a resolution of 14 megapixels using its front camera. The rear camera produces images with two megapixels - in both cases, the lens has a fixed focal length.
Operation is via the 4.5-inch touchscreen, and the software used is Android.
With its built-in printer, the Socialmatic can produce direct prints in a size of 2 x 3 inches on INK paper – the abbreviation stands for Zero Ink, as no ink is needed; all necessary chemicals are already present on the paper. Additionally, the back of the photo paper is adhesive, allowing the prints to be stuck anywhere.
The Socialmatic can also go online via Wi-Fi, enabling images to be uploaded directly to social networks without the need for printing.