LG 49uj701

Rich colours and contrasts from every angle
The IPS 4K display of the LG UHD TV provides rich colours and contrasts from a wider viewing angle.

Active HDR for even more HDR possibilities
Active HDR analyzes and optimizes HDR10 and HLG content for an even more immersive HDR experience. Thanks to LG image processing for HDR10 and HLG, viewers have even more choice of HDR content.

More contrast for a TV experience in HDR quality
HDR Effect from LG uses unique image processing that converts standard dynamic range content to achieve HDR quality by increasing contrast.

The science of lighting control
Ultra Luminance and Local Dimming improve brightness and contrast in image reproduction.

Upscaling the resolution to 4K quality
LG's 4K upscaling increases resolution to almost 4K quality through image processing technology.

Breathtaking sound from harman/kardon
LG's integrated speaker system was co-designed by harman/kardon's sound experts and the result is crystal clear and rich sound.

Surround sound in the middle
Experience LG's new and advanced simulated surround sound.

An elegant design
The seamless design extends across the entire display. Combined with a slim profile and great picture quality, the LG UHD TV provides an optimal TV experience.

webOS 3.5 - simple and convenient
With the Magic Remote and the improved webOS 3.5 Launcher Bar, you immerse yourself in the boundless world of premium content from all major entertainment providers.

LG webOS 3.5, security you can trust
The Security Manager in webOS 3.5 has received security certification for its excellent data protection. The Security Manager prevents the installation of unauthorized applications, hacking, and access to confidential data.

Easy and fast to Netflix 4K HDR content
With easy control and fast access, you can discover and enjoy more of Netflix Premium 4K HDR content on the LG 4K TV.