Bic .

In 1970, French entrepreneur Marcel Bich introduced the BIC 4 Colours Original ballpoint pen, a pen that could change colors with a click without needing to switch pens. In this variant with a gold glittering barrel, it brings a touch of sparkle to our everyday lives that we all need. Groundbreaking at the time, it is now legendary – BIC fans around the world have relied on the BIC 4 Colours pen for decades. Millions of BIC 4 Colours pens have been sold, and each one holds a special place in people's hearts. For some, it is a reliable writing instrument, while for others, it is a tool of the trade. Students and scholars cannot do without it, and artists depend on it as well. With its round barrel, practical clip for attaching to your notebook or bag, and the characteristic lanyard hole at the top, the BIC 4 Colours pen features a timeless design. A true BIC.