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Stream Wars: the great CBS-Viacom merger

Luca Fontana
15.8.2019
Translation: Patrik Stainbrook

Paramount's parent company Viacom and CBS went their separate ways back in 2006. Now, all that's in the past: these titans of American media want to combine their forces to rival Netflix and Co.

United against the Netflix wave

In some ways, this fusion can be seen as a step back: after their 2006 split, only CBS managed to successfully position itself in the market. Viacom was left floundering for several years due to the rise of the Internet.

Famous franchises such as «Terminator», «Mission: Impossible» and «Star Trek» will be united under ViacomCBS. Therefore, it's easy to assume that «Star Trek: Discovery» as well as the upcoming Jean-Luc Picard series «Star Trek: Picard» will disappear from streaming platforms such as Netflix and Amazon Prime Video sooner or later.

This will only intensify the upcoming war between streaming providers – at our expense, as we'll have to suffer through our favourite content being put through a wood chipper and distributed amongst multiple platforms.

A price point or release date for ViacomCBS' streaming service has not yet been announced. I’ll make sure you stay up-to-date. If you’d like to be informed about more behind-the-scenes news from the world of cinema and TV series, follow me by clicking on the «Follow author» button.

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I write about technology as if it were cinema, and about films as if they were real life. Between bits and blockbusters, I’m after stories that move people, not just generate clicks. And yes – sometimes I listen to film scores louder than I probably should.


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