Sony Airpeak: Is DJI finally getting some competition?
It all still sounds very vague, but Sony is apparently planning to enter the drone business in spring 2021.
So far, we don't have much more than a name and a meaningless video. Airpeak is the name of Sony's new "project", which somehow has something to do with drones. The video shows a propeller motor.
Airpeak is due to take off in spring 2021. According to the press release, Airpeak will support the creativity of video creators as much as possible. It also aims to enable the use of drones in environments where it was previously difficult - with the greatest possible safety and reliability. However, it does not say which environments are meant. It could be applications in industry.
At the moment, DJI dominates the drone market at will. A little competition certainly doesn't hurt. And Sony has what it takes to be a successful player. Sony already produces camera sensors that are used for drones, and the company also seems to have everything it needs for drone production. <p
My interest in IT and writing landed me in tech journalism early on (2000). I want to know how we can use technology without being used. Outside of the office, I’m a keen musician who makes up for lacking talent with excessive enthusiasm.