Number of Threema users climbed to over 10 million
Thanks to the situation with WhatsApp, the Swiss messenger Threema is gaining momentum. According to its founder, the paid service now has more than 10 million users.
Threema, based in Pfäffikon (SZ), is the name of the company and the product. As Martin Blatter, one of the three founders, now stated in the business magazine Bilanz, the number of downloads of the app is increasing rapidly.
«We’re registering almost five times as many daily downloads,» Blatter told Bilanz, adding that there are more than 10 million Threema users now.
Providers of messenger apps rarely communicate how many users they have. The number of Signal users, a messenger service run by a nonprofit foundation, is estimated to be about 40 million. Signal is free, while Threema costs a one-time fee of three francs / euros. That makes the number of ten million users even more remarkable.
Compared to WhatsApp, however, it’s peanuts. There are more than two billion WhatsApp users worldwide. The Facebook group won’t be too concerned when they calculate how much loss a few million churning users are likely to cause. And how much more profit they can generate from the data of people who are simply too comfortable to switch to alternative messenger services.
Head of Content, Zurich
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