Microsoft tests advertising in the Windows 11 start menu
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Microsoft tests advertising in the Windows 11 start menu

Martin Jud
15.4.2024
Translation: machine translated

What is already bad for Windows 10 could soon be coming to Windows 11: more adverts. Specifically, Microsoft is currently testing app recommendations in the Start menu.

Microsoft is testing advertising in the Windows 11 Start menu in the USA with its latest Windows Insider Preview Build. This involves the occasional app recommendations already familiar from Windows 10. These are displayed under "Recommended", where you can otherwise see recently used files.

It's quite possible that we'll all soon be receiving sporadic adverts in the Start menu.
It's quite possible that we'll all soon be receiving sporadic adverts in the Start menu.
Source: Microsoft

If you want to disable advertising, you can do so in the current test under Settings > Personalisation > Start. According to Microsoft, the recommendations should help you discover great apps from the store. Whether and when this "feature" will actually make its way into the official Windows version is unclear. After all, the beta testers are likely to have their say with their hopefully negative feedback.

Or not.

Header image: Shutterstock

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I find my muse in everything. When I don’t, I draw inspiration from daydreaming. After all, if you dream, you don’t sleep through life.


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