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LEGO Super Mario: stroke of genius or soulless marketing slingshot?

Philipp Rüegg
27.8.2020
Translation: machine translated

Nintendo and LEGO have launched a joint construction set. It combines digital game elements with the typical block building system. Ramon and I find out whether the two industry giants are simply cannibalising their brands or whether the sets really deliver.

LEGO recognised very early on how lucrative it is to turn well-known brands into blocks. The Millennium Falcon from "Star Wars" was a hit in the nineties and still delights children today in its latest edition. The Danish company's latest highlight is its collaboration with Nintendo. The two industry giants have put their heads together and developed several "Super Mario" LEGO sets. The speciality: You can use them to build your own "Super Mario" levels - app included.

The starter set includes Mario, a Goomba, Bowser Junior and various level building blocks. Mario is also equipped with various sensors so that he can react to elements in the game such as coins or stars. His special abilities also include a small display and speakers. You can use the whole thing with the corresponding app via Bluetooth.

Ramon and I take a look at the whole thing in the stream.

You can find all LEGO Super Mario sets at Galaxus

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Philipp Rüegg
Senior Editor
Philipp.Rueegg@digitecgalaxus.ch

Being the game and gadget geek that I am, working at digitec and Galaxus makes me feel like a kid in a candy shop – but it does take its toll on my wallet. I enjoy tinkering with my PC in Tim Taylor fashion and talking about games on my podcast http://www.onemorelevel.ch. To satisfy my need for speed, I get on my full suspension mountain bike and set out to find some nice trails. My thirst for culture is quenched by deep conversations over a couple of cold ones at the mostly frustrating games of FC Winterthur. 

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