Honor Magic3 series: CEO reveals details
21.7.2021
Translation: Eva Francis
In an interview with Reuters, Honor CEO George Zhao has revealed key features of the upcoming Honor Magic 3 series. Some of them are quite exciting indeed.
Just three days ago, a first commercial including the first picture of the new flagship was shown on Chinese state TV. It’s the cover picture of this article.
Zhao also touched on the subject of photography. The word «Magic» in the name is more than just an empty phrase, he said. The cameras are supposed to boast various optimisations. For example, features to capture the golden and pink phenomena in the sky as accurately as possible during the so-called «golden hour». This probably also explains the sunset-inspired teaser for the smartphone.
Golden hour? The golden hour takes place about 15 to 20 minutes before sunrise and sunset. It’s the time when the light conditions are best for photography.
In addition to the rose-gold hue on the horizon, the rest of the sky appears dark blue. This is where the names of the two colours the Magic3 series will offer come from: Blue Hour and Golden Hour.
On 12 August, we will find out what Honor will actually conjure up magically. That’s when the new flagship series by Honor will be officially presented.
Richie Müller
Teamleader Editorial
Richard.Mueller@digitecgalaxus.chI'm a journalist with over 20 years of experience in various positions, mostly in online journalism. The tool I rely on for my work? A laptop – preferably connected to the Internet. In fact, I also enjoy taking apart laptops and PCs, repairing and refitting them. Why? Because it's fun!
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