Behind the scenes
Three million francs in annual sales: business is booming at the Digitec Galaxus advertising agency
by David Kübler
For our brands, we’ve successfully been relying on humorous, authentic advertising and efficient performance marketing. We don’t rely on external agencies for know-how. Instead, we have an in-house team of specialists in marketing, creation and media. With our Galaxus Agency, external advertising partners can benefit from the popularity of our platforms as well as from our expertise in e-commerce, retail media, and marketing.
For years, Digitec and Galaxus have been winning creative awards for their ads, which nearly half of the Swiss population are familiar with. Of these people, over 2.5 million are active customers. How do we manage this? In addition to our popular image advertising and our own retail media channels, we rely on targeted performance marketing that focuses on what’s relevant to our customers. In the long term, this not only bolsters our platforms’ credibility, but also garners attention from our external advertising partners regarding our services.
What’s our goal at the Galaxus Agency? To enable external advertising partners to leverage our expertise in retail media and the performance potential of our platforms in an optimal and targeted way. We want to ensure a smooth process and the best possible results. That’s why we offer all services from one single source – from planning to design implementation and final reporting.
To ensure the best possible results, we plan each campaign individually for our partners. Based on the defined KPIs, key messages and budget, we develop an efficient campaign architecture, relying on our data in combination with the following high-reach channels:
Thanks to our platforms and logistics, we can offer highly specific retail media outlets. We provide numerous options for extending the campaigns of our external advertising partners in a targeted manner – reaching all the way into our stores, or into the 100,000 to 175,000 parcels that pass through our packaging machine each week and wind up directly on the target audience’s doorstep.
These services include:
We’re happy to elaborate on the individual potential as part of our campaign planning.
Curious about the opportunities, factsheets on our offerings, or have any other questions about the Galaxus Agency?
We look forward to hearing from you at email@example.com