Galaxus Agency – honesty is the best marketing
created on 17.2.2023
For our brands, we’ve successfully been relying on humorous, authentic advertising and efficient performance marketing. We don’t rely on external agencies for know-how, we have an in-house team of specialists. Our advertising partners and their retail media campaigns also benefit from this via the Galaxus Agency.
For years, Digitec and Galaxus have been winning creative awards for their ads, which more than half of the Swiss population are familiar with. Over 3 million of these people are active customers. How do we manage this? In addition to our popular image advertising and our own retail media channels, we rely on targeted performance marketing that focuses on what’s relevant to our customers. This not only bolsters our platforms’ credibility, but also garners attention for our advertising partner’s retail media campaigns and services.
What Galaxus Agency offers
What’s our goal at the Galaxus Agency? To enable advertising partners to leverage our expertise in retail media and the performance potential of our platforms in a targeted way. We want to ensure a smooth process and the best possible results. That’s why we offer all services from one single source – from planning to design implementation and final reporting. Von der Planung über die gestalterische Umsetzung bis zum finalen Reporting.
These include:
- Individualised consultations
- Project management
- Planning with defined KPIs
- Segmentation and targeting
- Conception, design and creation of advertising materials
- Monitoring and optimisation
- Comprehensive, transparent reports
Individualised planning to achieve maximum performance
To ensure the best possible results, we plan each campaign individually for our partners. Based on the defined KPIs, key messages and budget, we develop an efficient campaign architecture, relying on our data in combination with the following high-reach channels:
- SEA (search engine advertising)
- Social media ads
- Display ads
- Native ads
Retail media – from online shop into the home
Thanks to our platforms and logistics, we can offer highly specific retail media outlets. We provide numerous options for extending our advertising partner’s campaigns in a targeted manner – reaching all the way into our stores, or into the 100,000 to 175,000 parcels that pass through our packaging machine each week and wind up directly on the target audience’s doorstep.
These services include:
- Parcel flyers for products available in the shop, with specific targeting
- Parcel flyers for external providers, with specific targeting
- Advertisements in the Digitec or Galaxus newsletter
- Individual landing pages with the option to purchase directly
- Exclusive ads in the Galaxus parcel insert
- Temporary showcasing of relevant new products in Digitec stores
We’re happy to elaborate on the individual potential as part of our campaign planning.
This is what our advertising partners say
We particularly benefit from the credibility of Digitec and Galaxus in terms of sales and perception.
Honest recommendations from the Galaxus Agency play a huge part in us achieving our performance goals.
In addition to the reach the flyers have, our partners particularly appreciate the quality of the potential new customers they attract.
Still have questions – or are you convinced?
Curious about the opportunities, factsheets on our offerings, or have any other questions about Galaxus Agency?
We look forward to hearing from you at: agency@digitecgalaxus.ch
