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Badge engineering: how the same product can be sold at 3 different prices
by Kevin Hofer
David Looking at Things: SanDisk Extreme Portable
6.5.2023
Translation: Patrik Stainbrook
In this series, I take a look at things that usually get hardly any attention. Today: a broken SSD.
Granted, there’s also a faster Pro variant of this SanDisk SSD. But I gave it a thought during my shop, and no, in my case, speed doesn’t matter. I was right, in a certain way. After about two months, the disc was broken and the theoretical speed didn’t really matter anyway.
What I particularly like about the defective SSD is that its casing is protected against defects by rubber reinforcements.
Next time I’ll buy the faster, costlier version with at least 4000 GB. If nothing else, initiating a warranty claim will at least be worth it. And complaining would be even more fun.
David Lee
Senior Editor
David.Lee@digitecgalaxus.chMy interest in IT and writing landed me in tech journalism early on (2000). I want to know how we can use technology without being used. Outside of the office, I’m a keen musician who makes up for lacking talent with excessive enthusiasm.
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