
Background information
Badge engineering: how the same product can be sold at 3 different prices
by Kevin Hofer
In this series, I take a look at things that usually get hardly any attention. Today: a broken SSD.
Granted, there’s also a faster Pro variant of this SanDisk SSD. But I gave it a thought during my shop, and no, in my case, speed doesn’t matter. I was right, in a certain way. After about two months, the disc was broken and the theoretical speed didn’t really matter anyway.
Of course, I could’ve reported the SSD as a warranty case. But then I wouldn’t be able to whine in an article. Besides, I needed a new SSD immediately, and I still had one in reserve. And anyway, the whole warranty procedure is tedious. Is all the faff really worth 90 francs? And what if they (insert your preferred global conspiracy here) then see my data? Not that I have anything to hide, no, no, it’s out of principle. Right?? And so our inner demon babbles to itself, just to justify its laziness.
What I particularly like about the defective SSD is that its casing is protected against defects by rubber reinforcements.
Next time I’ll buy the faster, costlier version with at least 4000 GB. If nothing else, initiating a warranty claim will at least be worth it. And complaining would be even more fun.
My interest in IT and writing landed me in tech journalism early on (2000). I want to know how we can use technology without being used. Outside of the office, I’m a keen musician who makes up for lacking talent with excessive enthusiasm.