I have wondered about that too. I'm even surprised that it's not illegal. Because this card is actually a kind of voucher for a service. According to Art. 129 of the Swiss Code of Obligations, it is not allowed to change limitation periods. Accordingly, such a credit should be valid for at least 5 years.
Isn't it always limited in time? I only know that you buy roaming credit, for example, which lasts for a week. No matter how much you have used, the data volume expires after this time.
With conventional prepaid SIMs, you load a credit balance that does not expire. You then use the credit to buy data packages for a limited period of time. Here, the cool thing is that you don't need to top up any credit, but you are billed directly to your credit card for purchases. With the "automatic renewal" function, this acts like a subscription, but with the advantage that you don't pay a basic fee and can pause at any time free of charge. It couldn't be fairer and more flexible.