In the showroom at Digitec Dietikon, this model has burnt-in spots even though it is constantly running in a showroom mode with moving and changing scenes. How can this be explained? Does this model tend to have burnt areas?

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Unfortunately, I can't say anything about long-term use as in the showroom. However, my appliance has now been in use for 10 months without any problems. No burn-in, no discolouration. And this despite use with objects that are in the picture for a long time (3h+) in the same place. 
With the various technical measures that are set against burn-in (pixel shift, automatic shutdown after 3 hours without user input, automatic photo gallery after still images longer than ~5 minutes), burn-in should be almost impossible with regular, private use.

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Question about LG Oled55c8

In the showroom at Digitec Dietikon, this model has burnt-in spots even though it is constantly running in a showroom mode with moving and changing scenes. How can this be explained? Does this model tend to have burnt areas?