Question about Amazon Echo Show 8 (2nd Generation)

Hello everyone, Can anyone explain to me in a plausible way why the Amazon Echo Show 8 2nd Edition shows a price of CHF 194 instead of CHF 194. This is either completely wrong or another Digitec strategy? In Germany, by the way, the item is listed at 120.89 euros, which, adjusted for VAT and exchange rates, is once again far below the 152.- CHF. All as of 14.11.21. "Ver....🍎'd" is almost a mild way of putting it, isn't it?