Yes, the iPad holds very well in the cover. For example, when it's lying on the table and you're writing on it, nothing slips - neither with the keyboard on the back nor simply opened up. How exactly Apple has implemented the magnetic technology - I don't know... but watch out if you have it on a magnetic surface. Suddenly you only have the iPad in your hands and the cover is hanging on the frame. Nevertheless, from my point of view it's a great product - much better than the gawky Logitech version...
