As far as I can see, there are no serious differences except, of course, for the screen diagonal of the two models. What else could be an important reason for the price difference?

Models in comparison: LG OLED77CX (77", 4K, OLED, 2020) & LG OLED65CX (65", 4K, OLED, 2020)

Question

As far as I can see, there are no serious differences except, of course, for the screen diagonal of the two models. What else could be an important reason for the price difference?

Models in comparison: LG OLED77CX (77", 4K, OLED, 2020) & LG OLED65CX (65", 4K, OLED, 2020)

Answer

The customer is prepared to pay more than average for a larger screen area.

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Question about LG OLED77CX

As far as I can see, there are no serious differences except, of course, for the screen diagonal of the two models. What else could be an important reason for the price difference? Models in comparison: LG OLED77CX (77", 4K, OLED, 2020) & LG OLED65CX (65", 4K, OLED, 2020)