StoryBrand 2.0

Discover the secret to successful brand communication. Day after day, managers and marketing professionals make the same costly mistake: they do not clearly explain what their company does. If you use the wrong words to promote your product, no one will buy it. Only with a clear and unambiguous message can you convey to your customers what you can do for them and encourage them to engage with you. The STORYBRAND framework effectively supports you in talking about your brand. This simple yet proven approach to connecting with your customers gives you a definitive competitive advantage and reveals the secret of how to communicate the great benefits of your products, ideas, or services to your customers. STORYBRAND teaches you the seven universal aspects of a story that resonate with all people, the true reason why customers buy things, how to simplify your brand message so that people understand it and take action, and how to formulate your message as effectively as possible, both online and offline. Whether you work in marketing for a small company, are the marketing director of a large corporation, own a small cleaning business, or are a politician running for office, STORYBRAND will permanently change how you talk about who you are, what you do, and the unique value you bring to your customers.