Sony XR65X95J

The BRAVIA XR television elevates picture and sound to a new level with the Cognitive Processor XR. It is designed to mimic how humans see and hear, providing an immersive experience.

Our perception of the world is based on information that reaches the brain simultaneously from the eyes and ears. Normal AI (Artificial Intelligence) can only recognize and analyze elements like color, contrast, and detail individually. The Cognitive Processor XR evaluates all elements at once—just like the brain.

In the extensive library, you can browse through movies. BRAVIA XR technology, Pure Stream, and IMAX Enhanced deliver stunning visuals and expressive sound, no matter what you're watching.

OLED stands for Organic Light Emitting Diode. Compared to traditional LCD televisions, models with self-emitting organic diodes offer significantly better contrast ratios and excellent color representation. Additionally, OLED technology allows for a flatter design, shorter response times, and is more efficient and environmentally friendly due to its lower energy consumption.