Sony KD50X85J

This television impresses with its stunningly realistic color reproduction, impressive contrasts, and excellent motion clarity thanks to the X1 4K HDR processor technology and native 100Hz panel. With this Google TV, you not only enjoy a true cinema experience with Dolby Vision and Dolby Atmos support, but also an unlimited package of entertainment, video on demand services, and apps. Additionally, the ambient optimization technology with light sensor automatically and precisely adjusts the picture and sound to the existing living environment.

With 4K X-Reality PRO, numerous noise reduction techniques are applied to sharpen and refine the image. Experience how scenes become clearer, more dynamic, and more lifelike. 4K X-Reality PRO optimizes every pixel, achieving outstanding clarity. The pixels in multiple images are analyzed, adjusted, and optimized in real-time.

This television features a Direct LED backlighting system. Here, light-emitting diodes (LEDs) are evenly distributed behind the entire screen. Each of these LEDs can be controlled individually, dimmed, and even turned off. This technology brings significant advantages: it ensures consistently uniform illumination of the image, as well as improved contrast and deeper black levels.