Samsung GQ43LS01TBUXZG The Serif

Enjoy viewing your TV from various perspectives – and this doesn't just refer to the display. The Serif is beautifully designed all around and integrates harmoniously as a design object. With the included elegant Serif stand feet, you can position The Serif freely in the room. It also looks great in small spaces, and thanks to the detachable stand feet, it can be set up flexibly. Quantum Dots absorb light and transform it into stunning colors with 100% color volume, remaining vibrant in both bright and dark lighting conditions. With HDR10+, each scene is analyzed frame by frame, and brightness is adjusted accordingly.

With its I-shaped design combined with a slim frame, The Serif captures everyone's attention. Its pure, emotional design gives it a fascinating appearance that sets it apart from other TVs. Whether it's the latest news in the morning, the perfect atmosphere for your party, relaxing background music for a restful evening, or the ability to share photos with your loved ones, The Serif's Ambient Mode leaves little to be desired.

On The Serif, you have the choice of which voice assistant you want to use. Opt for Samsung Bixby or Amazon's Alexa and discover all the things you can control with your voice. The Serif can detect sounds in your environment that might distract you. The intelligent audio system then enhances the voices in the content, allowing you to follow the important dialogues comfortably.